Regional Communty & Affiliate Manager

BUILD THE BUZZ. SIGN THE GYMS. GROW THE MOVEMENT.

Job Title Regional Community & Affiliate Manager

Reports To Head of Community – North America

Dirext reports - none

Location Home-based within assigned territory, with regular travel

Contract Full-Time, Permanent

Salary Competitive base + commission (OTE TBC; heavily commission-based in Phase
2)

Start Date - TBD

ATHX Games is one of the fastest-growing functional fitness event companies in the world, delivering a high-intensity, immersive hybrid fitness experience that challenges and inspires athletes of all abilities. We have a headline partnership with adidas and a growing family of partners. We’re running 19 events in 2026, and over 45 global events are planned for 2027.

The US is now at the heart of that growth. After launching in America this year with 4 events, including Miami and Houston, we’re taking 11 events across North America in 2027: 9 in the US plus Mexico City and Vancouver. Alongside that, we’re expanding the ATHX Affiliate gym programme and a wider co-branded adidas & ATHX merchandise range. We’re building something genuinely world-class, and the US is where much of the next chapter gets written.

This is a brand built on community, energy, and genuine athletic ambition, and our Affiliate gyms are where that community trains every day. The Regional Affiliate Manager is the person who brings ATHX into gyms across the US and makes them part of a growing global network.

This is a key role in building ATHX in your region of North America - first the buzz around our events, then the Affiliate gym network at scale.

As a Regional Community & Affiliate Manager, your role will run in two phases, moving from Phase 1 to Phase 2 after the first few months in role.

You will be the face of ATHX in gyms around our host cities, driving mass awareness of ATHX Games and generating interest in taking part, volunteering and hosting ATHX
101 simulations. Signing Affiliate gyms still matters, but awareness and interest in the event come first.

The role then moves into full sales, focused on acquiring Affiliate gym memberships at volume - typically 10-15 new gyms per month - with a package that is heavily commission-based.

• ATHX affiliation helps gyms attract new members, improve retention and add premium branded value for members and staff alike.
• ATHX Affiliate gyms receive a licence to use the ATHX name, logo and format for training programmes, member classes and ATHX Games simulations.
• Affiliates also get free PCFA coaching for staff, exclusive presale access to ATHX Games event tickets and partner benefits from the likes of adidas, BLK BOX, 2
  
  POOD and many more.
• The value to a gym can exceed $10k in direct benefits in year one alone, before any revenue from activating their members.

• Drive awareness of ATHX Games in gyms around each host city in the months leading up to the event.
• Generate interest in participation, volunteering and attending, working with the Affiliate Marketing Manager and event team on local campaigns.
• Recruit gyms to host ATHX
  101 simulations and support them to deliver a great experience.
• Plan and run City Takeover Classes 3-4 months ahead of every ATHX event in the host city, coaching them as a mini simulation of the ATHX competition format.
• Build local relationships with gym owners, coaches and athletes.
• Open conversations about the Affiliate programme and sign gyms that are ready to join.

• Identify and approach potential Affiliate gyms across your assigned territory.
• Qualify leads, including those generated by the Affiliate…