Marketing Virtual Assistant; Part-time

Marketing Virtual Assistant (Part-time)

Part-time - AEST (Australian Eastern Standard Time)

We are looking for a skilled and results-driven Marketing Virtual Assistant (Part-time) to support our client’s digital advertising and marketing efforts. The ideal candidate is a marketing professional with hands‑on experience in paid advertising, content creation, asset management, and budget management across Meta and Google platforms.

• Review and update product pricing and details on the client’s e-commerce platform
• Optimize SEO meta fields for product listings to improve search visibility
• Set up and manage Google Analytics for performance tracking
• Update and maintain the contact page, including business email and store location details
• Assist with website improvements and minor updates as needed

• Create and publish content across Instagram and Facebook pages
• Develop creative video ideas and content strategies for social media
• Write and publish blog content aligned with the brand’s voice and marketing goals
• Manage and wrap up overstock-related content and promotions

• Create and manage Meta (Facebook/Instagram) and Google advertising assets, including ad copy and creatives
• Set up, monitor, and optimize paid advertising campaigns across Meta Ads Manager and Google Ads
• Manage advertising budgets to ensure efficient spend and maximum ROI
• Research and apply relevant keywords using tools such as Google Trends
• Set up and manage campaign tracking and audience targeting
• Monitor campaign performance and provide regular reports and insights

• Identify opportunities to improve ad performance and reduce cost per result
• Stay up to date with the latest trends and best practices in digital marketing and paid advertising
• Support the team with any pre-marketing tasks and groundwork before campaigns go live

• Proven experience in Meta Ads and Google Ads campaign management
• Strong understanding of digital marketing principles and paid advertising strategies
• Experience in budget management, audience targeting, and performance tracking
• Proficiency in Meta Ads Manager and Google Ads platform
• Familiarity with SEO best practices and e-commerce product optimization
• Strong analytical skills with attention to detail
• Excellent written and verbal communication skills
• Ability to work independently and meet deadlines

• Experience with graphic design tools such as Canva or Adobe Creative Suite
• Knowledge of content marketing and blog writing
• Experience with Google Analytics or similar reporting tools
• Basic understanding of website management and minor updates