CMO​/Head of Growth

Position:
Head of Growth / Chief Marketing Officer (CMO)

Type:
Full-Time Remote Contractor (40 hours/week)

Schedule:

US Business Hours Alignment (EST/CST/PST Overlap) | Monday - Friday

Target

Location:

Remote (Open to top-tier talent in Latin America or South Africa)

We are seeking a seasoned, high-impact Head of Growth / CMO to take complete ownership of our growth marketing engine, digital channel management, and creative strategy.

This is a "Strategist and Doer" role designed for a true e-commerce Subject Matter Expert ("SME"). You will step in as an executive partner to the Founder, removing marketing bottlenecks, holding external agencies accountable (Paid Media, Amazon, Email/Retention), and building systematic, AI-driven creative workflows.

You understand performance metrics deeply (ROAS, MER, CAC, LTV, contribution margins) and know how to build systematically to scale top-line growth while protecting bottom-line profitability.

• Growth Marketing & Profitability Ownership:
  Own primary top-line and profitability metrics across all digital channels, continuously optimizing MER (Marketing Efficiency Ratio), blended ROAS, and CAC against contribution margins.
• Agency Management & Leadership:
  Oversee, audit, and hold external partner agencies accountable, including paid media performance marketing agencies, Amazon specialists, and email/lifecycle marketing teams.
• Systematic Creative Strategy:
  Partner with internal creative execution teams (onsite video/photographers and motion designers) to establish a repeatable, high-volume ad creative testing architecture for Meta, Tik Tok, and Google.
• AI Tool Integration:
  Architect and embed AI workflows into daily marketing operations to accelerate creative briefing, landing page generation, ad copy iterations, and performance reporting.
• Cross-Functional Execution:
  Work directly with leadership on promotional calendars, product launch strategies, and inventory forecasting alignment.

• Proven E-Commerce Track Record: 6+ years of growth marketing leadership experience inside scaling DTC brands ($5M to $20M+ annual revenue scale).
• Agency Oversight
  
  Experience:
  
  Demonstrated success directly managing and holding external performance marketing, retention, and Amazon agencies accountable to performance benchmarks.
• AI & Operational Efficiency:
  Fluent in leveraging AI tools (Midjourney, ChatGPT, Claude, Runway, or custom LLM workflows) to build lean, scalable marketing operations.
• Data Mastery:
  Deep understanding of e-commerce financial ratios, attribution models, Google Analytics 4, Shopify analytics, and post-purchase survey data.
• Communication & Availability:
  Flawless written and spoken English with full availability during US business hours.