Direct Response Creative Strategist

Creative Strategist

Location: Fully Remote (US / Canada / Europe)

Job Type: Full-Time

Creative is the growth engine here, not a support function. We're looking for a strategist who can own paid social creative at scale - directing a team, building testing frameworks, and turning performance data into ads that actually work. If you want creative decisions tied directly to revenue, this is that role.

About Uproot Clean

Uproot Clean is a fast-growing, performance-driven consumer brand built for pet owners. We operate at scale across multiple channels and leverage paid social to drive growth. We invest aggressively in testing, move quickly on winners, and expect our creative team to operate with the same rigor as our media buying. Creative performance directly impacts revenue - and we want someone who's excited by that level of ownership.

You’ll own and scale paid social creative across Meta, Tik Tok, and App Lovin, supporting $500k in monthly ad spend for your Pod
. You’ll lead creative strategy, direct a team of 4 video editors and 1 graphic designer, and work side by side with media buying to systematically turn insights into scalable ads.

This is a high-bar role inside a serious operating environment. You’ll have ownership, trust, and resources - but you’ll also be held to a high standard. If you want to work on a brand where creative decisions actually matter and are tied directly to results, this is the seat.

The strongest candidates for this role typically come from direct-response ecommerce environments where creative directly impacts revenue.

You may have started as a direct-response copywriter and evolved into creative strategy, or have owned performance creative for fast-growing DTC brands.

• Developed winning creatives that scaled significant paid spend
• Created concepts responsible for measurable revenue growth
• Worked with 7–9 figure DTC brands or performance ecommerce agencies
• Built creative testing systems across Meta/Tik Tok
• Turned customer research into hooks, angles, scripts, and winning ads

This Role Is NOT For:

• People who need heavy hand-holding or constant direction
• Those who prefer purely conceptual work with no performance accountability
• Anyone uncomfortable managing people or giving direct feedback
• Those who struggle to balance speed with quality
• People who dislike working closely with media buyers and performance data
• Anyone treating remote work as a lifestyle perk rather than a responsibility

• Own paid social creative strategy across Meta, Tik Tok, and App Lovin
• Define angles, hooks, formats, and testing priorities by channel
• Work directly with the Content team to ensure the right asset pipeline
• Translate performance data into clear, creative direction
• Continuously evolve strategy based on results, not opinions

• Write 4 detailed video briefs per day for video editors
• Write 3 detailed static ad briefs per day for the graphic designer
• Provide same-day feedback on all creative output
• Briefs must include: clear objective/hypothesis, hook direction, script, messaging guidance, visual references, and naming conventions
• You’re expected to write scripts independently (with access to internal copywriters for complex topics)

• Manage and direct a team of 5 creatives (4 editors, 1 designer)
• Ensure consistent output, quality, and speed
• Give clear, direct feedback quickly
• Raise the creative bar over time

• Review performance daily with media buyers
• Understand core metrics: CPA, CTR, hold rate, thumb‑stop, creative fatigue
• Navigate Facebook Ads Manager independently to pull insights
• Identify winning patterns and scale them systematically

• Write short‑form ad…