Marketing Campaign Executive

IRIS Software Group is one of the UK's largest privately held software companies, trusted by 100,000+ businesses, schools and accountancy firms to keep their operations running. Our software pays 1 in 6 UK employees, supports over 12,000 schools, and is relied on by 91 of the top 100 UK accountancy firms. We're a Great Place to Work® certified employer, recognised for our commitment to well-being, inclusion and development - and we're growing fast.

At IRIS Software Group, we develop software that helps accountants, businesses and finance professionals save time, work more efficiently and stay compliant. We're looking for an experienced B2B marketer with a proven background in planning and delivering demand generation campaigns to join our Accountancy marketing team. You'll take ownership of campaigns that generate leads, create sales opportunities and support business growth across our Accountancy software portfolio.

This is a hands-on role with opportunities to influence marketing activity, work with senior stakeholders and step up to provide cover for the Marketing Manager when required. If you're a Senior Marketing Executive, Campaign Manager, Demand Generation Executive or Marketing Specialist ready for greater ownership and responsibility, we'd love to hear from you. Our Accountancy software helps accountants and finance professionals manage their work, meet regulatory requirements and improve efficiency.

You'll create marketing campaigns that help potential customers discover our solutions and encourage existing customers to explore other IRIS products. Your work will directly contribute to generating qualified leads, building sales pipeline and driving business growth. You'll have ownership of your campaigns, visibility of their performance and opportunities to influence how we approach demand generation. You'll join our Accountancy demand marketing team, working closely with colleagues across Marketing, Sales, Product Marketing, Operations and external agencies.

You'll manage your own campaigns, contribute ideas and collaborate with others to improve results. You'll also provide cover for the Marketing Manager during periods of absence, helping coordinate team priorities, support colleagues and keep activity on track. The team works remotely across the UK, with occasional travel for meetings and collaboration.

• Campaign management:
  Plan and deliver integrated B2B marketing campaigns across email, webinars, events, digital channels, content and thought leadership.
• Demand generation:
  Develop campaigns that attract potential customers, generate qualified leads and create sales opportunities.
• End-to-end ownership:
  Manage campaigns from planning and audience targeting through to delivery, reporting and optimisation.
• Stakeholder collaboration:
  Work with Sales, Product Marketing, internal teams and agencies to coordinate campaigns, agree messaging and meet deadlines.
• Events and webinars:
  Coordinate marketing events and webinars, including promotion, content, speakers and follow-up activity.
• Performance analysis:
  Track campaign engagement, leads, conversions, pipeline contribution and ROI, using data to recommend improvements.
• Marketing Manager cover:
  Step up when required to coordinate priorities, support colleagues, resolve day-to-day issues and maintain campaign delivery.
• Marketing improvement:
  Explore new approaches, including AI, automation, account-based marketing and changing digital search behaviours.
• Remote working, with occasional opportunities to meet and collaborate in person.
• Campaign ownership, with responsibility for planning, delivering and improving demand generation activity.
• Broader responsibility, including opportunities to cover for the Marketing Manager…