Sr Director, Marketing, Americas

## Sr Director, Marketing, Americas Apply:
Remote:
OTINH:
Indiana Home Offices Remote Location, Remote City, IN, 47441 USA:
Full time:
Posted Today:

** Date Posted:
**** Country:
** United States of America
*
* Location:

** OTINH:
Indiana Home Offices Remote Location, Remote City, IN, 47441 USA
** The Opportunity
** Otis is a global leader with a multi-billion-dollar installed base and a highly localized commercial execution model across New Equipment, Modernization, and Service. As we accelerate our growth transformation, marketing is evolving into a critical commercial engine—driving demand, enabling sales, and strengthening customer engagement.  We are seeking a Senior Director, Regional Marketing to lead the execution of global marketing strategy at the regional level, ensuring strong alignment with commercial priorities and delivering measurable pipeline and revenue impact.

This is a high-impact leadership role responsible for translating strategy into execution, building high-performing regional teams, and enabling a data-driven, digitally enabled, and commercially focused marketing engine.  
** Why This Role Matters Now
*** Critical to driving
** pipeline growth and commercial execution at the regional level
*** Enables stronger
** alignment between marketing and sales
*** Key role in scaling
** Account-Based Marketing (ABM) and demand generation globally
*** Opportunity to modernize
** marketing capabilities, technology, and data-driven decision making
*** Direct impact on
** revenue growth, customer engagement, and brand strength*
* ** 24–36 Month Mandate
*** Establish a
** best-in-class regional marketing model
** aligned to sales priorities
* Drive
** demand generation and pipeline creation
** with measurable impact
* Scale
** Account-Based Marketing (ABM)
** for strategic and enterprise accounts
* Strengthen
** marketing and sales alignment
** on accounts, pipeline, and conversion
* Embed
** data, insights, and performance management
** into all marketing activities
* Optimize
** marketing technology, processes, and ROI
** across regions  
** Key Responsibilities
**** Regional Go-to-Market Strategy
*** Shape and execute the
** regional go-to-market strategy**, aligned with commercial priorities, target industries, and key accounts
* Translate global marketing strategy into
** locally relevant, high-impact execution plans
*** Ensure alignment between
** marketing, sales, and product priorities*
* ** Demand Generation & Pipeline Growth
*** Drive
** integrated, multi-channel demand generation campaigns
** targeting high-value B2B customers
* Deliver measurable
** pipeline creation and revenue contribution
*** Scale and lead
** Account-Based Marketing (ABM)
** programs for strategic accounts  
** Sales Partnership & Commercial Alignment
*** Partner closely with
** regional sales leadership
** to align on account priorities, pipeline targets, and conversion strategies
* Ensure tight integration between
** marketing activities and sales execution
*** Support sales teams with
** targeted insights, campaigns, and enablement*
* ** Customer Insights & Market Intelligence
*** Deliver
** data-driven insights
** on customer segments, buying behavior, and competitive dynamics
* Refine
** targeting, messaging, and value propositions
** based on insights
* Support more effective
** commercial decision-making and campaign effectiveness*
* ** Campaign Execution & Performance Management
*** Oversee execution of
** regional campaigns and programs**, ensuring strong ROI and performance
* Track and manage
** marketing KPIs** (pipeline, lead quality, conversion, revenue impact)
* Continuously optimize campaigns using
** data and performance insights*
* ** Brand, Content & Customer Experience
*** Ensure consistency of
** brand, value proposition, and messaging
** across all touchpoints
* Align marketing content and communications with
** customer lifecycle and commercial priorities
*** Coordinate across teams to deliver a
** seamless customer experience*
* ** Marketing Technology & Operational Excellence
*** Optimize
** marketing technology ecosystem** (CRM, automation, lead management)
* Improve
** processes, data quality, and operational efficiency
*** Drive increased
** visibility into performance and ROI*
* ** Team Leadership & Capability Building
*** Lead and develop a
** high-performing regional marketing organization
*** Build capabilities in
** digital marketing, analytics, and commercial partnering
*** Foster a
** performance-driven, collaborative, and customer-focused culture*
* **…