Senior SEO & AI Search Strategist

Who you are:

Orbit Media Studios is seeking a Senior SEO & AI Search Strategist (internally titled ‘Senior Digital Strategist’) to lead SEO, AI search (GEO/AEO) and conversion optimization strategy for B2B brands. Supported by a clearly defined optimization process and toolset, experienced subject matter experts and a team that helps carry strategies through execution. Strategists originate and drive the long-term vision that yields results from our clients’ websites.

Your role places you in collaboration with a “squad”. Squads include a project manager, writer/editor and tech/analytics specialists, with additional support from developers, designers and content implementation specialists.

Squads work with up to six mid-market SMBs (mostly B2B tech, ARR $50M+). Together we scale and polish content-rich websites that become maximally discoverable in Google and in AI answer engines like ChatGPT, Perplexity and AI Overviews, simultaneously maximizing a delightful, high-converting user experience. The Strategist’s passion and curiosity for new ideas drive these engagements.

• Consult on SEO, AI search (GEO/AEO) and CRO strategy for up to six great brands
• Convincingly take the lead on organic strategy as a credible, trusted expert
• Act as a peer advisor, partner and friend in these relationships
• Design holistic content strategies that achieve specific, business-relevant goals
• Curate buy-in around your plans with in-house specialists, executives and investors
• Prove results using data, leveraging tools like GA4, Growth Book and Google Sheets automations
• Track and grow how often clients are cited and recommended in AI answers, alongside organic traffic and conversions
• Thoughtfully guide your team’s activities, including specialists in content, code and analytics
• Collaborate with other Strategists through a common, centralized process
• Expect overlap with these common job titles: SEO Consultant, SEO/GEO Strategist, AEO Strategist, AI Search Strategist, SEO Analyst, Digital Strategist, Content Strategist, CRO Consultant and Account Manager

• 5+ years of experience with SEO and conversion topics
• Account-facing relationship management
• Technical SEO: audits, site architecture, experiments, etc.
• Creative SEO: keywords, content strategy, linkbait, etc.
• Conversion optimization: varied testing, analytics wizardry, etc.
• AI search optimization:
  Google AI Overviews, ChatGPT, Perplexity, entities, structured data, etc.
• Curiosity about AI paired with critical thinking: you test claims before you repeat them
• Possess (or acquire) Google Analytics 4 certification
• Organized, meets deadlines, leads others to do the same
• Communicate complex ideas simply and kindly
• Write at a professional level that stays in alignment with the AP Style Guide
• Mastery of tools like Google Workspace, Screaming Frog, Semrush and Google Tag Manager; working knowledge of an AI visibility tracker (Profound, Semrush AI Toolkit, or similar)

• Front-end web development experience (HTML5, CSS3, JavaScript)
• Experience with data scraping, spreadsheet wizardry, or other productivity hacks
• Building AI-assisted workflows or tools (custom GPTs, Claude projects, Python, APIs) that speed up audits, research, or reporting
• Samples of past campaign strategy, execution and outcomes

• Salary range: $80K – $95K
• Bonuses 3 times per year based on performance and profitability
• 15 paid time off (PTO) days and 1 paid volunteer (VTO) day
• 12 paid holidays, including a floating holiday, and a paid office closure between Christmas and New Year's
• Health, dental, & vision insurance
• Simple IRA with 3% matched by Orbit
• Paid parental leave
• Options for short-term (STD) and long-term (LTD) disability
• Identity protection option
• Budget for professional growth

Orbit…