Development Sr Lead

Sinergia Animal is committed to creating a diverse and inclusive environment and strongly encourages people from minoritized groups to apply. We strive to make our organization a place where everyone feels valued, respected, and empowered to contribute their unique perspectives and talents. Together, we can work towards a more compassionate world for all beings.

Location: Remote - Based on Latin America

Organization: Sinergia Animal

Department: Development

Reports to: Development Director

Position: Full-time

About Sinergia Animal

Sinergia Animal is an international animal protection organization working across countries in the Global South to reduce the suffering of farmed animals and promote more compassionate and sustainable food systems.

We combine corporate engagement, investigations, public campaigns, policy work, institutional outreach, and movement building to achieve measurable improvements for animals.

We are looking for a highly strategic, creative, data-driven Development Sr. Lead – Digital Fundraising & Individual Giving to significantly expand our community of individual supporters and increase unrestricted income from online fundraising.

About the position

The Senior Development Lead will lead Sinergia Animal's strategy for acquiring, engaging, converting, retaining, and reactivating individual donors through digital channels.

This is a senior but highly hands-on role. We are looking for someone who can develop an ambitious digital fundraising strategy while also being comfortable creating campaigns, running digital ads, writing and sending compelling fundraising communications, analyzing results, testing new approaches, and continuously improving performance.

The successful candidate will combine digital marketing expertise, fundraising skills, strong storytelling, analytical thinking, and excellent donor stewardship
.

A central objective of this position will be to increase Sinergia Animal's digital audience substantially, generate qualified fundraising leads, convert supporters into first-time donors, grow recurring giving, and build long-term relationships with individual donors.

The Senior Development Lead will also play an important strategic role in supporting Sinergia Animal's national teams, particularly our Senior Communications Leads, to develop and execute effective local fundraising strategies, newsletters, social media materials, and other fundraising communications.

Key Responsibilities

• Develop and implement an ambitious digital individual fundraising strategy focused on increasing both the number of donors and total unrestricted income.
• Build and continuously improve the complete supporter journey, from first contact with Sinergia Animal through lead generation, cultivation, first donation, recurring giving, retention, upgrading, reactivation, and long-term stewardship.
• Identify opportunities to significantly grow Sinergia Animal's database of potential individual donors and supporters.
• Develop lead-generation strategies through paid and organic social media, petitions, campaign actions, website content, downloadable materials, events, and other digital acquisition tools.
• Explore new fundraising channels and technologies and recommend where Sinergia Animal should invest.
• Develop annual and quarterly digital fundraising plans, targets, budgets, and projections.

Paid Advertising, Digital Marketing & Donor Acquisition

• Plan, launch, manage, and continuously optimize paid fundraising and lead-generation campaigns on platforms such as Meta (Facebook and Instagram), Google, You Tube, and other relevant channels.
• Personally manage or closely oversee campaign setup, targeting, creative testing, optimization, and performance analysis.
• Manage advertising budgets and make data-driven decisions about how resources should be allocated across campaigns, audiences, countries, and platforms.
• Build effective acquisition funnels that move people from paid advertisements to petitions, campaign actions, email subscriptions, first donations, and recurring giving.
• Develop retargeting strategies to convert people who have previously engaged with Sinergia Animal
• Monitor and optimize metrics such as cost per lead, cost per donor acquisition, conversion rate, return on ad spend, donor retention, and donor lifetime value.
• Identify high-performing audiences and campaigns and develop strategies to scale them while maintaining sustainable acquisition costs.
• Build strategies to convert Sinergia Animal's organic social media audiences into email…