Digital Marketing Specialist - FMCG E-commerce

About the Role Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a talented and driven Digital Marketing Specialist with a strong focus on e-commerce to join their expanding team. This is a fully remote position, offering an exciting opportunity for a digital marketing expert to contribute to our client's online growth and presence across South Africa
. The successful candidate will be responsible for developing and executing comprehensive digital marketing strategies to drive online sales, enhance brand awareness, and optimize customer engagement through various digital channels, with a particular emphasis on e-commerce platforms. You will leverage data analytics, SEO, SEM, social media marketing, and content creation to achieve business objectives. This role requires a proactive individual with a passion for digital innovation and a deep understanding of the FMCG e-commerce landscape.

The remote-first nature of this role ensures maximum flexibility and autonomy for the chosen candidate.

• Develop and implement data-driven digital marketing strategies to drive traffic, engagement, and online sales for FMCG products.
• Manage and optimize all paid advertising campaigns (SEM, social media ads) to maximize ROI.
• Implement SEO best practices to improve organic search rankings and website visibility.
• Create and manage compelling content for social media platforms, email marketing, and the company website.
• Develop and execute e-commerce specific marketing campaigns to drive conversions on online retail platforms.
• Analyze digital marketing performance using tools like Google Analytics, reporting on key metrics and providing actionable insights.
• Collaborate with internal teams (marketing, sales, IT) to ensure a cohesive digital customer experience.
• Stay up-to-date with the latest digital marketing trends, tools, and technologies, particularly in the FMCG e-commerce space.
• Manage the digital marketing budget effectively, ensuring efficient allocation of resources.
• Conduct A/B testing and other optimization techniques to continuously improve campaign performance.

• A Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 2-4 years of proven experience in digital marketing, with a significant focus on e-commerce strategies within the FMCG sector
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• Demonstrated success in managing SEO, SEM, social media marketing, and email marketing campaigns.
• Strong analytical skills with proficiency in Google Analytics and other digital marketing analytics tools.
• Experience with e-commerce platforms and online marketplaces.
• Excellent content creation and copywriting skills.
• Proficiency in MS Office Suite.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Strong communication and collaboration skills.
• A passion for digital innovation and staying ahead of industry trends.

• Our client offers a competitive salary package, commensurate with experience.
• As this is a fully remote role, the candidate will enjoy significant flexibility and work-life balance.
• Comprehensive benefits include medical aid and retirement contributions.
• Opportunities for professional growth and development in the rapidly evolving field of digital marketing are provided.
• This role offers the chance to significantly impact the online success of well-known FMCG brands from anywhere in South Africa
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The team operates in a fully remote-first, collaborative environment, fostering innovation and efficiency.