Website and Marketing Content Manager

Title:

Website & Marketing Content Manager (Marketing Asset Manager)

Location:

Remote (eastern or central US time zone-based)

MOCA is seeking a Website & Marketing Content Manager (Marketing Asset Manager) to improve how prospective and current customers find information, understand our software and services, and take the next step across our corporate, Touchplan, and MOCA Services websites. This hands‑on role combines website design, Word Press and Elementor expertise, and making data‑informed improvements to the customer journey.

You will turn business goals and audience needs into clear navigation, effective page layouts, and useful content experiences. Working with marketing colleagues and external developers, you will own day‑to‑day website execution and maintain a prioritized plan for improving usability and conversion performance. You will also manage and maintain our marketing and brand assets, ensuring materials remain current, organized, and consistent with approved branding and messaging.

While this is a remote position, the company is seeking applicant located in either the eastern or central time zone of the United States.

• Map key visitor journeys, from initial discovery through evaluation, inquiry, and access to customer resources. Identify confusing navigation, missing information, and barriers to taking action.
• Recommend and implement improvements to site structure, navigation, page hierarchy, internal links, and calls to action based on audience needs and business priorities.
• Design and build pages and landing pages in Word Press using Elementor. Apply strong visual judgment to typography, spacing, imagery, and content hierarchy across desktop, tablet, and mobile layouts.
• Create reusable page templates and components that support consistent branding and efficient updates across the websites.

• Use Google Analytics 4, Google Search Console, Microsoft Clarity/heatmap tools, user feedback, and behavior analysis tools to identify where visitors struggle and prioritize improvements.
• Improve inquiry and demo request journeys, including forms and confirmation experiences. Coordinate with marketing operations to verify tracking, CRM connections, and lead routing.
• Develop testable recommendations for page layouts, messaging, and calls to action. Use A/B testing where traffic supports meaningful results and usability testing to inform other changes.
• Report on website performance with clear recommendations, tracking priority actions and qualified inquiries alongside traffic and engagement.

• Manage routine Word Press content updates and publishing, including page edits, announcements, and job postings. Coordinate hosting, plugin and theme updates, backups, and troubleshooting with hosting and development providers.
• Test pages, navigation, links, and forms across browsers and devices. Apply accessibility practices for headings, contrast, alternative text, keyboard access, and form labels, and coordinate remediation with developers.
• Monitor page speed and site health, optimize images and page assets, and collaborate regularly with developers to identify, prioritize, and resolve performance and technical issues.

• Apply on-page SEO practices, including descriptive page titles, meta descriptions, logical headings, and internal links. Monitor indexing and crawl issues and coordinate technical fixes with developers as needed.
• Work with content and marketing colleagues to organize and adapt product, service, industry, and customer content for website visitors. Keep claims, statistics, client logos, and resource links current.