Marketing Coordinator; REMOTE

Job Title: Marketing Coordinator

Reports to: Senior Manager of Growth Marketing

Position Type: Full-Time

Position Summary

The Marketing Coordinator turns The Diabetes Link’s growth strategy into finished content and helps The Link reach young adults with diabetes through email, social media and our website. This person writes email and social copy, runs campaigns in Hub Spot and keeps contracted designers and video creators on brief and on schedule. They work from the content pillars, segment messaging and tone direction set by the Senior Manager of Growth Marketing.

They report results back so those results can shape what comes next.

Key Responsibilities

Writing and content

• Write original copy for routine emails, newsletters and social posts with light direction
• Draft copy for major campaigns and nurture sequences from briefs and messaging frameworks
• Write and publish short website updates in The Link’s voice
• Revise drafts based on feedback and route them through review before anything publishes
• Coordinate intake, consent and follow-up for community stories in the peer storytelling framework, following The Link’s consent and privacy process

Hub Spot and email

• Build, QA and send email campaigns from campaign briefs
• Run A/B tests on subject lines, messaging and CTAs based on priorities set by the Senior Manager of Growth Marketing
• Apply deliverability best practices to protect sender reputation

Social media

• Schedule and publish posts on Instagram, Tik Tok and Linked In
• Record and edit short-form video for social
• Create carousels based on direction from the Senior Manager of Growth Marketing
• Monitor comments and messages, answer routine questions and
  ** escalate
  * * medical questions, complaints and posts that suggest someone may be in crisis

Creative coordination

• Brief the contracted graphic designer and video creators with specs, copy, brand guidance and due dates
• Assign sponsored content to creators and track what’s due and when
• Review incoming assets against the brief and brand guidelines and request revisions when needed
• Coordinate content requests from other teams at The Link
• Keep the shared asset library organized
• Match contractor invoices to completed work and send them for approval

Planning and reporting

• Keep the content and campaign calendar current in the team’s project tracker
• Raise missed or at-risk deadlines with the Senior Manager of Growth Marketing early
• Report on email and social performance, including results for the quarterly growth brief
• Work toward agreed email and social goals and suggest new approaches based on what the results show
• Keep up with changes in Hub Spot and the social platforms and share what you learn with the team

Qualifications

Required

• 1 to 3 years in marketing, communications or content writing, or equivalent experience
• Skilled writer with samples of email or social copy
• Hands-on experience building and sending emails in Hub Spot or a similar platform
• Experience scheduling and publishing on Instagram, Tik Tok and Linked In
• Experience shooting and editing short-form video in Cap Cut or similar software
• Comfortable giving clear direction to contracted designers and freelancers and holding them to deadlines
• Working knowledge of Canva or similar design tools

Preferred

• Experience with  or another project tracker
• Understanding of the communities The Link serves, through work, volunteering or personal and/or lived experience

Additional Information:

• Travel:
  Occasional travel required for conferences, meetups, and community-building events.
• Work Schedule:
  
  Flexibility to work evenings and weekends to support events and community engagement activities.
• Commitment to Diversity:
  We are committed to creating an inclusive and diverse work environment and encourage individuals from all backgrounds to apply.