Remote Email Marketing Specialist

Our client, a rapidly expanding online retailer, is seeking a creative and data-driven Remote Email Marketing Specialist to lead their email marketing initiatives. This is a fully remote position, allowing you to work from any location within South Africa. The ideal candidate will be responsible for developing and executing compelling email marketing campaigns that drive engagement, customer loyalty, and sales. You will manage all aspects of email marketing, from strategy and segmentation to content creation, campaign execution, and performance analysis.

We are looking for an individual with a strong understanding of email marketing best practices, automation, and list management. This role offers a unique opportunity to shape our client's customer communication strategy and significantly contribute to their revenue growth. If you are passionate about crafting effective email campaigns and excel in a remote, results-oriented environment, this is the perfect role for you.

Your expertise will be crucial in nurturing customer relationships and driving repeat business.

• Develop and implement a comprehensive email marketing strategy aligned with overall marketing and business objectives.
• Create, segment, and manage email lists to ensure targeted and personalized communication.
• Design, write, and deploy engaging email campaigns, including promotional emails, newsletters, transactional emails, and automated workflows (e.g., welcome series, abandoned cart).
• Optimize email content, subject lines, and CTAs for maximum open rates, click-through rates, and conversions.
• Manage the A/B testing of various email elements to continuously improve campaign performance.
• Analyze email campaign performance metrics (open rates, CTR, conversion rates, ROI) and provide actionable insights and reports.
• Ensure email campaigns are compliant with relevant regulations (e.g., POPIA) and maintain high deliverability rates.
• Collaborate with the marketing and design teams to ensure brand consistency and effective messaging.
• Stay up-to-date with the latest email marketing trends, technologies, and best practices.

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
• Minimum of 3 years of experience in email marketing, with a proven track record of successful campaign management.
• Proficiency with email marketing platforms such as Mailchimp, Sendinblue, Constant Contact, or similar.
• Strong understanding of email marketing best practices, segmentation, and A/B testing.
• Experience with marketing automation concepts and tools is a plus.
• Excellent copywriting, editing, and proofreading skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to work independently, manage deadlines, and thrive in a remote work environment.
• Excellent communication and collaboration skills.
• Experience marketing to customers in the
  ** Upington, Northern Cape
  ** region or for e-commerce businesses is beneficial.

• Fully remote work arrangement with flexible working hours.
• Competitive salary and potential for bonuses.
• Opportunity to take ownership of email marketing strategy for a growing company.
• Collaborative and supportive virtual team environment.
• Professional development opportunities and access to industry webinars.
• Contribution towards home office setup.
• Generous annual leave.