Strategist, Paid Media & Shopping; Remote

Directive Consulting is the leading B2B marketing agency for companies that are optimized for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions:
Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, Discoverability OS™, aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.

Directive Consulting is the leading B2B marketing agency for companies that are optimized for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions:
Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, Discoverability OS™, aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.

At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.

The Strategist, Shopping & Marketplace owns the strategy and performance of Directive Commerce's two highest-impact practice areas:
Shopping Ads (feed-driven Google, Bing, Tik Tok, Meta) and general paid search and paid social activations focusing on both DTC and B2B customer generation.

This role is built for someone who understands that B2B commerce is structurally different from DTC but still plays a key role in customer generation.

The Strategist owns multiple client engagements in the $15K–$30K+ retainer range, directs Specialist execution, and contributes to the methodology that scales across the practice.

The Strategist is the strategic lead on assigned accounts. They own diagnosis, roadmap, and revenue outcomes.

• Lead Shopping and Paid Search & Social strategy and execution for mid-market and enterprise B2B manufacturers and distributors
• Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews
• Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales)

Own how feeds and Shopping campaigns work for B2B catalogs.

• Direct feed strategy in Feedonomics or Go Data Feed  (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage
• Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns
• Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization

Own client outcomes on Google, Microsoft, Meta, Tik Tok, and beyond!

• Build full-funnel paid search and paid social strategies across Google, Microsoft, Meta, Linked In, and Tik Tok that drive both DTC revenue and B2B account acquisition, with budget allocation tied to margin and customer lifetime value rather than platform ROAS alone
• Design audience and targeting architecture for B2B buyers, including CRM and first-party list activation,…