Head of CRO​/Head of E-Commerce

We're a fast-scaling 8-figure K-beauty DTC skincare brand spending 7 figures a month on Meta. We need a Head of CRO to own everything after the click: every page, offer and funnel step from ad to thank-you page. You're an AI-native direct-response operator who ships and tests fast.

North star: revenue per visitor (RPV) increasing.

• Testing pipeline: own every A/B test across the brand and all SKUs: roadmap, prioritization, launch, read-out

• Landing pages: build and test landing pages off Meta winners. Every page must be congruent with the winning ad's angle, avatar and hook.

• Full funnel: own listicles, advertorials, pre-sale pages, VSL funnels, quiz funnels, product pages and checkout

• Upsells and post-purchase: build and test upsell, cross-sell and post-purchase funnels to grow AOV

• Copy: write direct-response copy for pages and funnels yourself

• Build with AI: build and ship pages and tests with Claude Code and AI tools, without waiting on developers

• Customer voice: own post-purchase surveys and voice-of-customer research; feed the language back into pages, offers and ads

• Behavior analysis: use heatmaps, session recordings and Microsoft Clarity to find and fix drop-off points

• Offers: work with the Head of Retention on offer tests and their effect on LTV and subscriptions

• Reporting: weekly CRO report and a live test log

• Revenue per visitor (RPV)

• Conversion rate by page and funnel step

• Average order value (AOV)

• Upsell and post-purchase take rate

• Test velocity (tests launched per month) and win rate

• 2+ years as Head of CRO or CRO lead

• In-house experience at a DTC e-commerce brand doing $10M+/year

• Strong direct-response copywriter: listicles, advertorials, VSLs, offer pages

• AI-native: builds and ships with Claude Code; excellent at prompting AI

• Hands‑on with Shopify, page builders, A/B testing tools, and upsell/checkout tools (Checkout Champ, Aftersell or similar)

• Fluent in heatmaps, session recordings and Microsoft Clarity

• Nice to have: beauty, skincare or wellness; experience selling to women 40+

• First 30 days: audit the full funnel, set baseline RPV, CVR and AOV, ship your first tests

• First 60 days: landing pages live for current Meta winners; post‑purchase survey and Clarity insights feeding the test roadmap

• First 90 days: steady weekly test cadence and a measurable lift in RPV

• New Meta winner congruent landing page in testing within 5 business days

• Weekly report every Monday: tests shipped, results, KPI movement, next week's tests

• At least 4 hours daily overlap with US Eastern time

• 30-day trial period

• 6,000–8,000/month, based on experience