Senior Account Strategist, Paid Media; Remote

Position: Senior Account Strategist, Paid Media (Remote )
The Paid Strategist is a crucial client‑facing role responsible for day‑to‑day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience building high‑performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets.

Roles & Responsibilities

Oversee and lead a collection of Paid Media accounts

Serve as direct support to client contacts

Weekly communication with any vendors or operational partners to ensure alignment on tasks, work quality, and improvements

Drive referrals via client relationships and professional network

Build strategies for clients each quarter

Create, maintain, and optimize budgets for paid media campaigns across multiple channels

Deeply understand client positioning and unique value propositions

Confirm lead routing is accurate within a CRM

Understand the value of Programmatic campaigns

Be responsible for personal productivity and utilization

Work directly with Associate Director to ensure internal and client goals are being achieved

Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and Linked In Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

What You Offer

3+ years experience working at a performance/digital marketing agency

Experience working specifically with B2B SaaS/tech clients in an agency setting

Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, Linked In Ads and others

Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, Linked In Campaign Manager

Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization

Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions and optimize campaign performance

Ability to drive results and measure via OCT

Proven and measurable success with mid‑market or enterprise accounts

A unique perspective on how to drive value for SaaS

Ability to translate and articulate strategy and tell stories with data

Equal parts competitive and curious; you’re a true problem solver

You live on the cutting edge of the industry, always looking for opportunities to grow and share

Ability to organize, prioritize and manage multiple projects simultaneously

You’re quality‑obsessed and have not lost your soul for advertising

Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations

Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

You encompass our core values through every interaction; internally and externally

Effectively manage approximately five mid‑tier and enterprise accounts

Meet and exceed department level OKRs, such as client growth and goal attainment

Build client trust and relationships that create consistent renewals

Cross‑sell services that align with client goals and objectives

Clearly communicate results with client point of contact and executives

Exceptional decision making, as it relates to strategic direction for accounts

What We Offer

We have a set living wage at Directive

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer‑paid plan for you and a 50% employer contribution for your dependents

Access to certified therapists through Spring Health, membership to Headspace

Gympass benefits

Unlimited PTO (2‑week minimum), Paid…