Growth Marketer; Remote

Dovetail is the Customer Intelligence Platform for the entire organization. We unify fragmented feedback from every touchpoint, including sales calls, support tickets, and research, into a single AI-powered intelligence layer that empowers every team to build, sell, and serve with confidence. Founded in 2017, we are a team of 100+ across our offices in Sydney and San Francisco, working with thousands of teams from Fortune 500 companies to the world's most innovative startups.

We help teams turn the noise of thousands of customer interactions into the signal required to move faster, prioritize better, and drive revenue.

As our Growth Marketer, you will partner with Demand Generation, Product Marketing, Creative, Web, Data, and Revenue Operations to build Dovetail's acquisition and lifecycle growth engine.

You'll own paid acquisition and email end to end, from channel strategy and budget allocation through to audiences, creative, landing pages, lifecycle journeys, tracking, and pipeline performance. You'll start with high-intent search, account-targeted paid social, retargeting, and the email programs that turn interest into action, then open new channels when the evidence supports it.

You'll set direction, work directly inside the platforms, and turn what works into a repeatable system.

Set the channel strategy, budget, targets, forecast, and testing roadmap across Google Ads, Linked In Ads, retargeting, and selected emerging channels. Build and optimize campaign structures, bids, audiences, exclusions, copy, creative variants, and conversion paths. Fix problems in the account yourself rather than waiting for an agency report.

Own email and lifecycle marketing. Build the journeys that move prospects from first signal to qualified opportunity, including nurture, behavioral triggers, campaign follow-up, re-engagement, and database activation. Own segmentation, testing, deliverability, measurement, and the systems behind them.

Turn performance into better creative. Partner with Creative and Product Marketing to build a fast learning loop across message, format, audience, and offer. Partner with Web to ship landing pages, forms, and conversion experiments that match the intent behind each campaign. Own the commercial hypothesis and performance readout from click through qualified opportunity.

Test channels, queries, audiences, creative, offers, landing pages, email journeys, and bid strategies. Connect spend to pipeline. Partner with Revenue Operations and Data to build trustworthy tracking, attribution, dashboards, and feedback loops. Measure success through qualified pipeline, customer acquisition cost, and revenue, not clicks or lead volume.

Design and operate the workflows, prompts, agents, and tooling that improve campaign production, lifecycle orchestration, monitoring, analysis, creative iteration, and reporting. Partner with Engineering and Web to automate work that should not stay manual.

Experience in growth or performance marketing, ideally in B2B SaaS, with direct operating experience across Google Ads and Linked In Ads. Experience with Meta, You Tube, Reddit, programmatic, or emerging AI search surfaces is useful.

Experience building segmented B2B journeys across nurture, campaign follow-up, re-engagement, and behavioral triggers. You understand deliverability, testing, automation, and how email contributes to pipeline across a considered buying journey.

Commercial ownership. A track record of managing meaningful budgets and improving qualified pipeline, customer acquisition cost, or revenue. You can interrogate funnel data, separate signal from noise, and turn a performance readout into a clear decision. Creative taste. You can judge the message, hook, visual, offer, and landing-page experience, then give clear direction on what needs to change. You do not treat creative as an input someone else owns.

You audit the account, build the audience, write the ad, inspect the tracking, review the landing page, pull the data, and ship the next test. A strong cross-functional collaborator across Demand Generation, Product Marketing, Creative, Web, Revenue Operations, Data, Sales, and Engineering.

Experience with Google Analytics, Segment, Hub Spot, Salesforce, SQL, or a product analytics platform is useful, but evidence of what you have built and improved matters more than a perfect match to our stack.

Equity for everyone. Our Sydney office is built for in-person first collaboration. Our US team runs on a flexible remote setup.…