Remote Paid Media Strategist

Own paid media strategy remotely for Blacksmith Agency, using Google Ads and Meta to grow B2B and growing-brand clients.
As a Performance Marketing Specialist, you manage paid media without splitting your focus across SEO. You serve as the strategic voice for client accounts, making budget calls, shaping roadmaps, and explaining performance clearly. The work spans Google Ads, Meta, Linked In, and Microsoft Ads, supported by trusted tracking through GA4, tag manager, and platform pixels.

Key Responsibilities:

Manage paid media across four advertising platforms
Allocate budgets, adjust bids, and refine targeting
Test creative and decide when campaigns should stop
Build quarterly client roadmaps and explain performance results
Grow accounts through retention and upsell
Requirements:
Three-plus years hands-on with Google Ads and Meta
Experience building, running, and optimizing campaigns personally
Demonstrated movement in ROAS, CPA, or pipeline metrics
Agency experience managing several clients simultaneously
Clear spoken English for live calls with United States clients
Bring paid media expertise, performance analysis, and client communication skills to Blacksmith Agency’s remote accounts.