E-commerce Social Media Strategist

Our client, a dynamic and expanding e-commerce business, is seeking an experienced and creative E-commerce Social Media Strategist to join their team on a fully remote basis. This role is critical in shaping and executing our client's social media strategy to drive brand awareness, engagement, and ultimately, sales conversions across all relevant platforms. The ideal candidate will have a deep understanding of the e-commerce landscape, a proven ability to develop and implement data-driven social media campaigns, and a passion for leveraging social channels to achieve business objectives.

You will be responsible for creating compelling content strategies, managing paid social advertising, and fostering a vibrant online community. This is a remote-first position, allowing you to work from anywhere within South Africa
, with a focus on asynchronous communication and results-driven performance. We are looking for a proactive, analytical, and highly creative individual who can think strategically and execute tactically to elevate our client's online presence. Join us to make a significant impact on our client's e-commerce success from the convenience of your home office.

• Develop and execute a comprehensive social media strategy aligned with overall e-commerce goals.
• Create, curate, and manage engaging content across various social media platforms (e.g., Instagram, Facebook, Tik Tok, Pinterest, Twitter).
• Plan, implement, and optimize paid social media advertising campaigns to drive traffic, leads, and sales.
• Monitor social media trends, platform updates, and competitor activities to identify new opportunities.
• Analyze social media performance metrics, generate insightful reports, and provide recommendations for improvement.
• Manage and grow the online community, fostering engagement and responding to customer inquiries.
• Collaborate with marketing, design, and product teams to ensure brand consistency and campaign alignment.
• Identify and engage with relevant influencers and brand advocates.
• Stay ahead of emerging social media technologies and strategies relevant to e-commerce.
• Manage social media budget effectively and track ROI of campaigns.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4 years of experience in social media strategy, with a focus on e-commerce.
• Proven track record of developing and executing successful social media campaigns that drive measurable results.
• In-depth knowledge of social media platforms, advertising tools, and analytics.
• Strong understanding of e-commerce principles and customer journey mapping.
• Excellent written and verbal communication skills, with strong copywriting abilities.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Creative mindset with a strong ability to develop engaging content ideas.
• Ability to work independently and manage multiple projects effectively in a remote setting.
• Data-driven approach to strategy development and decision-making.

• Competitive salary commensurate with experience.
• Fully remote work environment offering maximum flexibility.
• Opportunity to shape the social media presence of a growing e-commerce brand.
• Access to leading social media marketing tools.
• Professional development and learning opportunities.
• Contribution to innovative marketing strategies.
• Supportive and collaborative remote team culture.
• Performance-based incentives.