Marketing manager in crypto

Binance is a global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Its offerings include trading, finance, education, research, payments, institutional services, and other digital-asset products.

• Launch non-standard activations to engage and reactivate existing users
• Unlock new user growth through creative innovations, new product offerings, interactive mechanics, A/B testing, and lifecycle optimisation
• Map and improve the user journey from visit through registration, KYC, deposit, and trade to increase business conversion
• Drive and execute educational and bonus-based campaigns
• Own market OKR completion and regularly escalation metrics progress and campaign performance with the Marketing and Operations teams

• 2–4 Years of relevant experience in Growth, Digital, or Performance Marketing
• Proven expertise in activating audiences for financial products, including activation landing pages, lifecycle campaigns, and reactivation of churned audiences
• Execution-oriented mindset, strong ownership, and independence
• Analytical, data-driven approach, with hands-on A/B testing and product optimisation experience
• Native-level Russian or Kazakh and strong English proficiency
• Passion for crypto, blockchain, or fintech, and staying up to date with industry trends
• Будет плюсом:
  Background in traditional finance with proven growth playbooks, previous experience in crypto marketing or fintech products

• Competitive salary and company benefits
• Remote-first, work-from-home arrangement; may vary depending on the nature of the role and team
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Work on challenging projects in a fast-paced, innovative environment with autonomy
• Results-driven workplace with opportunities for career growth and continuous learning