Social Media Marketing & Administrative Virtual Assistant
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Marketing / Advertising / PR
Job Description & How to Apply Below
This is a remote position.
Industry:Travel & Tourism / Travel Advisory
Business Address:Atlanta Metropolitan Area
Social Media Marketing & Administrative Virtual Assistant About the ClientOur client is an established Travel Advisor with approximately 10 years of experience in the travel industry. Her business continues to grow, and she currently works with four associates who operate within her business network.
As she looks to take her business to the next level, she is seeking a proactive and creative Virtual Assistant who can provide marketing, social media, and administrative support.
The ideal candidate will help personalize existing marketing content, create engaging promotional materials, repurpose travel-related videos, and assist with client follow-ups. This will allow the client to focus more on business development, client relationships, and other high-value activities.
Position OverviewWe are looking for a creative, organized, and collaborative Virtual Assistant to support the client's social media marketing and administrative operations.
The successful candidate will work with the client's existing systems and marketing materials, adding a more personalized approach to social media content while helping maintain consistent communication with clients.
This role is ideal for someone who enjoys content creation, social media marketing, and administrative coordination, and who can proactively suggest ideas to improve the client's marketing presence and business operations.
Key ResponsibilitiesA. Social Media Management & Content Personalization
- Review and customize pre-scheduled social media posts generated by the client's existing Cruise Planners system.
- Add a personalized touch to generic or franchise-wide social media content to make posts more unique and reflective of the client's brand, personality, and business.
- Edit and refine captions, descriptions, and messaging before publication.
- Incorporate the client's personal voice, experiences, and marketing approach into existing content.
- Help maintain a consistent and engaging social media presence.
- Review scheduled content and identify opportunities to improve its relevance and engagement.
- Ensure customized posts are aligned with the client's branding and marketing objectives.
- Assist with creating engaging social media content and promotional materials.
- Repurpose the client's existing travel videos into marketing content suitable for social media.
- Edit short-form travel videos and incorporate relevant text, captions, and visual elements.
- Create marketing flyers, promotional graphics, and other digital marketing materials.
- Assist with designing promotional content for travel packages, destinations, cruises, and other travel-related offerings.
- Develop creative ideas to make the client's social media presence more personalized and engaging.
- Suggest new content approaches, promotional concepts, and opportunities to improve the client's online visibility.
- Assist with sending follow-up emails to existing and prospective clients.
- Prepare personalized check-in emails to ask clients how they are doing and whether they need further travel assistance.
- Send follow-up messages to maintain client engagement and strengthen relationships.
- Assist with identifying clients who may require additional follow-up or attention.
- Use the client's existing systems to send authorized emails and communications on her behalf.
- Help keep client follow-up activities organized and ensure that necessary communications are completed.
- Provide additional administrative assistance as required, depending on the client's evolving business needs.
- Provide additional marketing and administrative support as the client's needs evolve.
- Assist with organizing marketing materials and content resources.
- Help identify opportunities to streamline repetitive marketing and administrative tasks.
- Proactively recommend ideas and improvements that could support the client's business growth.
- Take on other related tasks within the agreed scope as priorities develop.
Skills & Qualifications Essential Skills
- Good written English communication skills.
- Experience or demonstrated ability in social media management and content customization.
- Basic graphic design skills for creating marketing flyers and promotional materials.
- Familiarity with video editing or the ability to repurpose existing videos into engaging…
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