Social Media & Public Relations Specialist

The Social Media and Public Relations Specialist is a hands-on individual contributor who creates, publishes, and monitors Imagine Learning’s organic social content, supports paid social activation, and amplifies earned media and public relations efforts through social strategy and execution. This role owns day-to-day execution and does not have direct reports or manage external agencies. This role sits within Demand and Growth Strategy and reports to the Director of Demand and Growth Strategy for day-to-day priorities, editorial calendar governance, channel standards, and publishing decisions.

For public relations strategy and executive communications, the specialist works directly with the VP of Marketing to shape direction, develop key narratives, and coordinate execution with the company’s PR agency. The specialist uses AI and automation tools as a regular part of the workflow — for research, drafting, content variations, monitoring, and reporting — while applying editorial judgment, maintaining brand voice, and owning the final publishing or distribution decision.

This is a regular, full-time position, reporting to the Director of Demand and Growth Strategy.

Base pay is anticipated to be between $65,972.00 and $86,000.00 per year. Eligible employees may also receive incentive, commission, or annual bonus pay based on individual and/or company performance. Compensation may vary based on factors including, but not limited to, individual skills, experience, training, education/certifications, geographic location, internal equity, and local market conditions.

This is a U.S.

-based remote position.

You can also expect up to approximately 10% travel, so be sure you have a valid driver’s license, automobile insurance, and a clean driving record for at least the preceding 39 months.

• Multiple health, dental, and vision plans, including medical plans with zero employee premiums
• 401(k) plan with a company match
• 16 paid holidays, which include 2 floating holidays and a winter shutdown from Christmas Eve through New Year’s Day
• Paid time off
• Comprehensive maternity and fertility/family building benefits
• Paid bonding leave when a new child joins your family
• Access to on-demand mental health resources
• Life and short- and long-term disability insurance
• Pre-tax savings plans
• Paid volunteer time off
• A wide variety of professional development programs, including tuition reimbursement
• Work-from-home opportunities that foster work/life balance

In this role you’ll have the opportunity to:

• Partner with the VP of Marketing and the PR agency to develop and refine media relations strategy aligned with brand, market, and campaign priorities.
• Coordinate with the PR agency on press releases, media pitches, briefing materials, talking points, and award and speaking submissions, routing materials for internal review and approval.
• Amplify earned media coverage, press mentions, and PR moments through organic and paid social strategy and execution, ensuring PR wins reach target audiences.
• Support interview logistics and executive preparation by coordinating with the PR agency, internal stakeholders, and media contacts.
• Identify emerging trends, third-party reports, and industry developments that may create public relations opportunities and present recommendations to leadership.
• Escalate sensitive, reactive, or reputation-related inquiries to appropriate communications leaders.
• Maintain the editorial calendar and draft, schedule, publish, and quality-check organic social media content across priority platforms.
• Translate marketing priorities into platform-specific organic and paid social content and coordinate creative asset development.
• Identify content…