Copywriter

Humana is transforming its marketing organization to better attract and engage members through personalized, technology-enabled communications. Creative and content development play a central role in this evolution.

As the Copywriter 2 (internally known as a Professional, Copywriter
2) , you will be responsible for writing clear, compelling copy that supports business and brand objectives as part of the Creative and Content team. This role blends conceptual thinking, strong writing craft, and close collaboration across multiple channels, including social media.

You will partner with designers and other creatives to develop ideas together and bring them to life through writing, with guidance from your Copy Manager and creative leadership as you grow your expertise. Success in this role requires curiosity, strong attention to detail, openness to feedback, and the ability to manage multiple priorities in a fast-paced environment.

• Translate briefs and creative direction into clear, compelling copy for marketing and content initiatives
• Partner closely with designers, motion designers, and other creatives to develop concepts and creative direction together
• Explore multiple approaches and contribute ideas throughout the concepting process
• Write across multiple channels, including social media (organic and paid), digital, email, web, video, print, direct mail, and internal communications
• Develop headlines, body copy, scripts, and social content tailored to the audience, channel, and format
• Write in an established brand voice using plain language that is clear, accurate, and easy to understand
• Apply platform-specific best practices and format requirements for content
• Incorporate feedback from creative leadership, legal, compliance, and other partners while protecting the clarity and quality of the work
• Explain the thinking behind your copy and respond to feedback constructively
• Review your own work for accuracy, consistency, grammar, and style before it moves forward
• Manage multiple projects simultaneously, meeting deadlines and keeping project partners informed
• Leverage emerging tools, including GenAI, to support ideation, drafting, and iteration
• Stay current on industry trends, platform updates, and evolving best practices

• Bachelor’s degree or higher in English, Communications, Advertising or related field
• 2+ years of professional copywriting experience
• A portfolio demonstrating concept-driven, multi-channel writing aligned to strategic briefs
• Strong writing, editing, and proofreading skills
• Ability to adapt voice and tone across audiences, brands, and channels
• Working knowledge of accessibility and plain language standards
• Experience partnering with designers and cross-functional teams
• Excellent organizational and time management skills, with the ability to prioritize multiple projects
• Ability to adhere to a process calendar
• Experience working in collaborative, hybrid or remote team environments

• Experience writing platform-native social media content
• Familiarity with editorial style guides (e.g., AP style)
• Familiarity with Agile workflows and team structures
• Experience with collaboration and workflow tools (e.g., Figma, Lucid, Workfront)

• This position operates under Eastern Standard Time (EST) hours
• Link to website or PDF portfolio must be submitted with application to be considered . Looking for writing samples across multiple channels; integrated campaigns and case study formats that demonstrate work effectiveness are preferred
• Agency located in Louisville, KY but qualified applicants will be considered for remote work
• Occasional travel may be required

Work at Home Requirements:
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Travel:
While this is a remote position, occasional travel to Humana's offices for…