Digital Marketing Lead Generation

Great design gets attention. Great marketing brings in the right customers. We're looking for someone who can do both.

We're a small construction and remodeling company with a great team and ambitious growth goals. We're hiring an experienced, hands-on marketing professional to lead our marketing strategy, create compelling content, manage advertising, grow our online communities, and generate a consistent flow of high-quality leads
.

This is more than a social media posting position. We need someone who can develop the plan, execute it, track the numbers, and explain how marketing contributes to real business opportunities.

You should be creative, analytical, proactive, and comfortable taking ownership. You enjoy working remotely, collaborating with a team, and finding better ways to reach the right customers.

Your mission:
Turn our work, reputation, and marketing investment into qualified inquiries, booked consultations, and opportunities for profitable projects.

Develop and execute an integrated marketing plan across paid advertising, organic social media, community groups, local search, referral initiatives, and follow-up campaigns.

Identify the audiences, service areas, project types, and messages most likely to produce worthwhile opportunities. Bring fresh ideas, prioritize the strongest opportunities, and adjust campaigns to support our sales goals and production capacity.

We want an ambitious marketer who pursues growth with urgency—not someone who waits to be told what to post.

Hands-on Google Ads experience is required. You must be comfortable building, managing, troubleshooting, and improving campaigns—not simply reviewing reports from an outside agency.

Manage Google Ads and paid campaigns on Facebook and Instagram, including campaign structure, keyword research, negative keywords, geographic targeting, audiences, ad copy, creative testing, conversion tracking, and budget allocation.

Monitor ad spend, budget pacing, campaign health, analytics, and lead quality daily
. Identify wasted spend and tracking problems quickly. Make purposeful, data-backed adjustments while giving tests enough time and evidence to evaluate fairly.

Operate within approved budgets and clearly explain where additional investment is—or is not—justified.

Create professional, engaging graphics, advertisements, short-form videos, reels, project spotlights, and other marketing materials.

Build and manage an organized content calendar with consistent organic posts, strong messaging, and clear calls to action. Turn real project photos, before-and-after images, customer stories, and team expertise into content that builds trust.

Coordinate with our field team to obtain useful photos and video footage. Manage publishing, comments, messages, and timely handoffs of customer inquiries.

A strong design portfolio and excellent writing skills are essential.

Manage and grow company-owned groups and expand our participation in relevant local, homeowner, neighborhood, and community groups.

Maintain an active posting and engagement plan for each group, tailored to its audience and rules. Build relationships, contribute useful information, respond to remodeling questions, and identify opportunities for genuine conversations with potential customers.