Programmatic Media Strategy Director

Shape programmatic media planning and measurement from a remote-first home office, using DSP campaign expertise to improve client outcomes.

Directive’s Associate Director, Programmatic Strategy & Activation leads service expansion and strategic direction. This senior leader connects paid and organic channels with client KPIs and programmatic growth. The position also supports pitches, audits, presentations, and department learning and development.

• Build and execute impactful programmatic advertising strategies
• Establish KPIs and recommend continuous campaign optimization
• Coordinate initiatives with cross-functional marketing teams
• Support programmatic new business pitches and presentations
• Provide clear programmatic perspectives and subject expertise

• Seven-plus years in publishing, agency, or ad tech programmatic roles
• Experience driving B2B or SaaS growth with $50k-plus monthly budgets
• Strong understanding of integrated paid and organic channels
• Recent hands-on DSP building and optimization experience
• Ability to balance multiple projects with analytical attention to detail

Bring media planning, integrated channel knowledge, and DSP activation experience to Directive’s programmatic leadership team remotely.