Brand Manager - Monkey Shoulder

Monkey Shoulder is the blended malt Scotch whisky made for mixing, with a bold ambition to challenge convention and make whisky more accessible, relevant, and inspiring for a new generation of drinkers. As we look to accelerate the brand’s growth in the US, we are seeking an exceptional marketer to lead the next chapter for Monkey Shoulder.

The Brand Manager will be responsible for developing and executing the strategic vision for Monkey Shoulder, driving real connection with the bartending community, strengthening cultural relevance, and accelerating commercial performance across both on-premise and off-premise channels. This is a hands on role that will shape how Monkey Shoulder shows up across focus markets.

This is an opportunity for an ambitious and entrepreneurial marketer, well versed in building brands in the on trade, to shape the future of one of the most distinctive and unconventional brands in whisky.

The Brand Manager is responsible for the development and execution of Monkey Shoulder’s US brand plan. Partnering closely with global teams, agencies, sales, and commercial stakeholders, the Brand Manager will deliver best-in-class execution across priority markets, channels, and accounts, with a particular focus on winning in the on-premise and creating strong pull-through into retail. The role will also lead or support key programs, including but not limited to creative development;

PR/influencer/experiential programs; shopper and eCommerce programs; media planning and social media. The Brand Manager will be responsible for analyzing the effectiveness of marketing programs, evaluating strategies, and identifying new growth opportunities.

The ideal candidate brings 3-5 years of brand management experience, preferably in beverage alcohol and culturally relevant consumer brands, with a proven track record of leading projects from strategy to execution to evaluation, working with cross-functional teams leading agencies and managing global and commercial stakeholders, and successful program development and execution in the on trade.

They combine strong analytical capability with an entrepreneurial and creative mindset, bringing energy, curiosity, cultural awareness, and resilience while remaining highly organized, self-motivated, and willing to both lead others and roll up their sleeves to deliver exceptional work. The salary range for this role based out of the NYC office is $120,000 - $130,000. Work schedule is four days in office and one day work from home.

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Our employees enjoy a generous vacation entitlement.
• Comprehensive Private Healthcare that includes Medical, Dental & Vision
• Our employees can join our 401(k) savings plan. The company matches employees’ contribution up to 5%, in addition to a Discretionary Contribution.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
• Our Life and AD&D cover is a multiple of three times your annual basic salary.
• Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
• Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.