Digital Marketing & Communications Specialist

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Sales Full Time Frederick, MD, US

Company Name:
Transportation Management Services Inc. (TMS) Position Type:
Full-Time

Reports to:

Vice President, Sales

Location:

TMS HQ in Frederick, MD, open to remote

The Digital Marketing & Communications Specialist will support and coordinate TMS’ digital presence across the website, social media, email, case studies, proposals, and sales materials. Working from established business priorities, this role will turn our work on some of the world’s biggest events into content that builds brand awareness and supports qualified lead generation. The position will assist with marketing planning while managing day-to-day execution, building on what is currently working well.

You’ll use AI tools to produce content efficiently, improve workflows, and tell a clearer story about the value TMS brings to clients. We’re looking for a proactive, resourceful professional who can manage multiple projects, collaborate closely with Business Development, Sales Operations, and the sales team, and take responsibility for delivering high-quality work on schedule.

• During the first 30 days, review TMS brand guidelines and assess how consistently they are being applied across digital assets, including the website, proposals, and social media; document findings and recommended updates for review
• Within the first 90 days, support a review of currently outsourced marketing tactics, summarize performance and opportunities, and help develop a recommendations document and recurring implementation plan
• Partner with the sales team to develop and update sales enablement materials, including proposal content, pitch decks, one-pagers, and prospect-specific landing pages
• Support the development of monthly case studies by gathering field metrics and visual content (photos/videos), and formatting completed case studies into one-page sales sheets for proposals and presentations
• Support presentations, collateral, events, partnerships, and sponsor ships

• Maintain content on , coordinate updates, monitor performance, and help improve the path from a visitor’s first interaction to sales conversion
• Support conversion-rate improvement efforts by coordinating tests, reviewing analytics, and helping implement clear calls to action
• Keep inquiry forms and lead routing accurate so the sales team has the correct details for the first call

• Identify project milestones and company news worth sharing
• Plan and publish a weekly social calendar across all channels, with Linked In as the lead channel
• Capture and edit short clips from events: operations at scale, command centers, and behind the scenes
• Create branded graphics that keep the TMS voice and visual identity consistent

• Build, test, and send campaigns, including a quarterly newsletter and a regular update to event organizers
• Manage lists, segments, templates, and scheduling

• Coordinate and improve workflows for content, photos, graphic design, video, reporting, and website updates using approved tools, including AI software
• Support the Sales Operations team by maintaining marketing technology tools such as analytics dashboards, automated reports, CRM-connected forms, and templates
• Research potential new channels and help coordinate approved tests, including short-form video, podcasts, paid campaigns, organizer webinars, and a TMS events newsletter; track results and summarize findings
• Take initiative on assigned projects, track agreed-upon goals and…