Digital Paid Media Specialist, Paid Search - Remote

Job d:

Location:

Minnetonka, Minnesota, United States Salary: $72,800 - $130,000/year

Job Area:
Marketing and Advertising Company:
United Health Group At United Healthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us in making healthcare work better for everyone through people-led, responsible AI while Caring.

Connecting. Growing together.

The Digital Paid Media Specialist, Paid Search, will play a key role in supporting the execution and optimization of digital marketing campaigns. This position focuses on paid search, assisting with campaign setup, daily performance monitoring, QA, and reporting for both B2B and B2C initiatives. The coordinator will work closely with marketing partners and internal teams to ensure campaigns follow brand standards, align with best practices, and deliver measurable results.

This role is ideal for someone with hands-on experience in paid search who is eager to grow their skills in a collaborative, fast-paced environment.

You'll enjoy the flexibility to work remotely
* from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Primary Responsibilities:

This role will be responsible for planning and execution of digital marketing campaigns for Optum Assist with strategy, campaign set up, campaign optimization and reporting of B2B/B2C digital marketing campaigns

Must have digital marketing experience, preferably in a regulated, performance focused, direct-response environment

Need to have a thorough understanding of digital tactics specializing in Paid Search Manage daily campaign optimization, budget pacing and performance

Ensure campaigns adhere to brand standards, best practices, and meet industry benchmarks

Evaluate and enhance internal paid media processes to support strategic planning and implementation

Identify opportunities to improve the campaign QA process and overall efficiency

Build strategic relationships with marketing partners and peers

Influence marketing to adopt and test new ideas, products, and approaches

Develop, analyze, and present key findings on campaign performance while identifying areas for improvement

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

3+ years of recent experience in a corporate marketing or advertising agency environment3+ years of experience leading digital marketing campaign strategy for a department, product line or workstream3+ years of experience planning, delivering & optimizing Paid Search marketing campaigns using a 3rd party platform (Google Ads, Microsoft Ads, Search Ads
360, or similar)3+ years of paid media metrics reporting experience using Adobe Analytics, Google Analytics, Sprinklr tools or similar

Advanced experience managing B2B campaigns

Advanced Excel and PowerPoint skills

Advanced tracking technologies knowledge

Preferred Qualifications:

Experience with Workfront Experience in Sprinklr, DOMO & Looker Studio Experience  in Bl.ink Experience in Microsoft Suite Experience in SEMrush
* All employees working remotely will be required to adhere to United Health Group's Telecommuter Policy.  Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).

No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $72,800 - $130,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.

Final date to receive applications:
This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At United Health…