Digital Paid Media Specialists, Paid Social and Display - Remote

** Requisition number:
** 2397220

** Job category:
** Marketing and Advertising

At United Healthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us in making healthcare work better for everyone through people-led, responsible AI while  
** Caring. Connecting. Growing together.*
* Display & Paid Social Media Specialists are responsible for the planning, execution, optimization, measurement, and reporting of B2B and B2C digital paid media campaigns across paid social, programmatic display, video, CTV, native, and other applicable digital channels. These roles support both brand and direct-response marketing objectives, requiring specialists to understand and optimize campaigns across a range of business goals and stages of the customer journey.

Working closely with digital team members, managers, marketing partners, and internal stakeholders, these specialists contribute to campaign strategy and manage hands-on campaign execution from setup and launch through ongoing optimization and reporting.

Specialists may focus primarily on Paid Social, primarily on Programmatic Display, or work across both disciplines based on their area of expertise and business needs. Regardless of specialization, all specialists are expected to bring strong digital media capabilities in campaign execution, audience activation, optimization, tracking, measurement, reporting, and performance analysis.

You'll enjoy the flexibility to work remotely
* from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

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* Primary Responsibilities:

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* + Partner with digital team members, managers, and internal stakeholders on the development of B2B and B2C paid media strategies, including channel role, audience, testing, optimization, and measurement approaches

+ Manage assigned paid media campaigns from setup and launch through ongoing optimization and reporting across applicable paid social and/or programmatic display channels

+ Manage daily campaign optimization, testing, budget pacing, tracking, and performance measurement, making in-platform adjustments to improve campaign performance

+ Ensure campaigns are properly structured, built, trafficked, launched, and tracking correctly using applicable tracking and measurement technologies

+ Contribute to the creative development and approval process, including ad specifications, creative implementation, trafficking, and testing

+ Develop reporting, key insights, and optimization recommendations based on campaign performance and applicable full-funnel measurement

+ Leverage first- and third-party audience and performance data to support campaign activation, targeting, measurement, and optimization

+ Ensure campaigns adhere to brand standards, digital media best practices, and applicable measurement and quality standards

+ Build effective relationships with marketing partners, peers, and other internal and external stakeholders to successfully execute digital media campaigns

+ Identify opportunities to test new ideas, platforms, tools, technologies, and approaches that improve campaign performance and operational efficiency

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

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* Required Qualifications:

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* + 3+ years of hands-on experience planning, executing, and optimizing digital paid media campaigns in a client, corporate marketing, agency, agency trading desk, ad technology, or similar environment

+ 3+ years of hands-on experience in Paid Social and/or Programmatic Display, including:

+ Paid Social:
Experience managing campaigns across platforms such as Meta, Tik Tok, Snapchat, Reddit, You Tube, Linked In, or similar platforms; and/or

+ Programmatic Display:
Experience managing programmatic display, video, CTV, and native campaigns through DSPs and/or directly with media partners

+ Solid understanding of digital media strategy, tactics, audience activation, optimization, and measurement within the candidate's area of…