Senior Digital Marketing Strategist - Education

Our client, a prominent educational services provider, is seeking a highly skilled and results-oriented Senior Digital Marketing Strategist to spearhead their online presence and outreach efforts. This is a fully remote, full-time position, allowing you to leverage your expertise from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies aimed at increasing brand awareness, driving student enrollment, and enhancing engagement across all digital channels.

This role demands a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and data analytics within the education sector. The ideal candidate will be a creative thinker, a strategic planner, and a data-driven decision-maker, capable of leading initiatives and mentoring junior team members. This remote-first role emphasizes asynchronous communication and robust digital collaboration tools to ensure seamless teamwork and project execution.

You'll be joining a team that values innovation and measurable impact in a dynamic educational landscape.

• Develop, implement, and manage comprehensive digital marketing strategies aligned with institutional goals.
• Oversee and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
• Manage and execute social media marketing campaigns across various platforms to increase engagement and brand visibility.
• Develop and manage content marketing strategies, including blog posts, articles, and website copy.
• Plan and execute email marketing campaigns, including nurture sequences and newsletters.
• Analyze campaign performance using tools like Google Analytics and generate detailed reports on KPIs.
• Identify target audiences and devise strategies to reach them through digital channels.
• Collaborate with content creators, designers, and web developers to produce engaging digital assets.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices, particularly within the education sector.
• Manage digital marketing budgets effectively and ensure optimal ROI.
• Conduct A/B testing and other optimization techniques to improve campaign performance.
• Provide insights and recommendations for continuous improvement of digital marketing efforts.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 6 years of experience in digital marketing, with a significant focus on strategy development and execution.
• Proven experience in the education sector is highly desirable.
• Demonstrated expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple projects and meet deadlines.
• Experience working in a remote team environment.
• Strategic thinking and a proactive approach to problem-solving.

• Competitive annual salary of R .
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and public holidays.
• Opportunities for professional development and attending industry conferences.
• A fully remote work environment offering excellent work-life balance.
• Access to state-of-the-art marketing tools and technologies.
• Performance-based bonuses and incentives.
• Pension fund contribution.
• Collaborative and innovative team culture.
• Potential for long-term career growth within the organization.