Remote Hospitality Digital Marketing Specialist

Our client, an innovative hospitality technology provider, is looking for a creative and results-driven Remote Hospitality Digital Marketing Specialist. This role will be responsible for developing and executing comprehensive digital marketing strategies to enhance online visibility, drive bookings, and engage target audiences for their diverse portfolio of hospitality clients. Working entirely remotely, you will leverage your expertise in SEO, SEM, social media, content marketing, and email marketing to achieve measurable results.

The ideal candidate is passionate about the hospitality industry, possesses a strong understanding of digital marketing trends, and thrives in a remote work environment, no specific location in South Africa is required, though proficiency relevant to the East London market can be beneficial.

• Develop and implement effective digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize online advertising campaigns (e.g., Google Ads, social media ads) to drive website traffic and conversions.
• Create engaging and relevant content for websites, blogs, social media platforms, and email newsletters.
• Monitor, analyze, and report on the performance of digital marketing campaigns using analytics tools (e.g., Google Analytics).
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Manage the hotel group's social media presence, fostering community engagement and brand loyalty.
• Develop and execute email marketing campaigns to nurture leads and promote special offers.
• Stay abreast of the latest digital marketing trends, tools, and technologies in the hospitality sector.
• Collaborate effectively with internal teams and external agencies in a remote setting.

• Minimum of 3-5 years of experience in digital marketing, with a focus on the hospitality or travel industry.
• Proven experience in developing and executing successful SEO, SEM, social media, and content marketing strategies.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent copywriting, editing, and content creation skills.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Self-motivated and able to work independently and manage multiple projects effectively in a remote setting.
• Excellent communication and collaboration skills, comfortable working in a virtual team environment.
• A Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Familiarity with website CMS platforms (e.g., Word Press) is a plus.

• Highly competitive annual salary of ZAR.
• Fully remote work opportunity, providing ultimate flexibility.
• Opportunity to work with a dynamic and innovative hospitality company.
• Access to cutting-edge marketing tools and technologies.
• Opportunities for professional growth and skill development.
• Performance-based incentives and bonuses.