Remote Retail Digital Marketing Strategist

Our client, a forward-thinking retail enterprise, is seeking a highly motivated and results-driven Remote Digital Marketing Strategist to join their expanding team. This is a fully remote position, offering the flexibility to work from anywhere within
** South Africa**. You will be responsible for conceptualizing, developing, and executing comprehensive digital marketing strategies to enhance online brand presence, drive customer acquisition, and increase e-commerce sales. This role requires a deep understanding of various digital channels, a creative approach to marketing, and a proven ability to deliver measurable results. If you are a strategic thinker with a passion for digital innovation in the retail space, this is an exceptional opportunity to shape our client's online footprint.

• Develop and implement innovative digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to achieve target ROI and CPA.
• Create engaging and high-quality content for various digital platforms, ensuring brand consistency.
• Analyze website traffic and user behavior using analytics tools (e.g., Google Analytics) to identify trends and optimize campaigns.
• Develop and execute email marketing campaigns to nurture leads and drive customer retention.
• Manage social media profiles, engage with the online community, and grow follower base.
• Collaborate with e-commerce teams to ensure seamless integration of marketing efforts with sales funnels.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Monitor competitor activities and industry developments to identify opportunities and threats.
• Prepare regular reports on campaign performance, key metrics, and insights for stakeholders.

• Minimum of 5 years of experience in digital marketing, with a focus on e-commerce and retail.
• Proven success in developing and executing comprehensive digital marketing strategies.
• Expertise in SEO, SEM, PPC, social media marketing, email marketing, and content creation.
• Proficiency with digital analytics tools such as Google Analytics, Adobe Analytics, etc.
• Experience with marketing automation platforms and CRM systems.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote setting.
• A portfolio showcasing successful digital marketing campaigns is highly desirable.
• Bachelor's degree in Marketing, Digital Media, or a related field is preferred.

• Highly competitive annual salary of R680,000.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Comprehensive health and wellness benefits package.
• Opportunities for continuous learning and professional development in digital marketing.
• Company-provided technology and home office stipend.
• Chance to significantly impact the digital strategy of a growing retail brand.