Senior Marketing Manager - Owned Channels

We're looking for a Senior Marketing Manager - Owned Channels to join us on fixed term contract until July 2028 to shape how we connect with audiences through web and email channels. You'll be responsible for turning organisational priorities into impactful marketing activity that builds engagement, strengthens relationships with supporters and delivers measurable results. Combining commercial awareness, audience insight and digital expertise, you will lead the development and execution of owned-channel strategies across web and email communications, ensuring audiences receive relevant, engaging and high-performing experiences.

You'll lead a high-performing marketing team that delivers the National Trust's owned-channel strategy, using web and email communications to reach and engage audiences  team develops audience-led approaches that support engagement, income generation, membership and advocacy, translating organisational priorities into meaningful customer experiences.

The role works across multiple business areas, partnering with colleagues from marketing, fundraising, membership, regions, brand and digital teams to develop and deliver joined-up audience experiences through our owned channels.

Sitting within the Performance Marketing team, you'll be responsible for the strategy, performance and delivery of web and manual email communications. You'll work closely with colleagues in the Customer Journeys team, who lead the strategy, design and optimisation of automated customer journeys and lifecycle communications. Together, the teams ensure audiences receive relevant and connected experiences across owned channels.

Success in this role relies on strong collaboration, stakeholder management and the ability to work effectively within a matrix environment, bringing together different perspectives and priorities to deliver shared objectives.

As this is a national role, there is flexibility on your contractual place of work. Our hybrid working policy means you can balance office and home working, with a need to attend the office for team, stakeholder and planning meetings in person as required. We'll talk about this in more detail at interview, but you should expect to be at a National Trust site for 40-60% of your working week.

You'll lead the strategic direction and performance of our owned marketing activity, overseeing web and email communications across a range of audiences and business priorities. Using data, insight and customer understanding, you'll identify opportunities to improve engagement, conversion and commercial performance through effective use of our owned channels.

You'll lead the planning and delivery of audience-led marketing activity across our website and email, ensuring communications are relevant, timely and aligned to organisational priorities.

You'll oversee website optimisation, content effectiveness and channel performance, identifying opportunities to improve engagement, discoverability and marketing performance through content strategy, SEO, answer engine optimisation (AEO), content optimisation and effective content presentation across owned channels. You'll champion the use of personalisation and segmentation to enhance the customer experience, while ensuring activity is aligned to organisational goals and delivers strong performance. You'll also provide leadership and direction to a specialist team, supporting their development and creating the conditions for them to thrive and achieve their best work

You'll bring a broad range of the following knowledge, skills and experience, shaped by different roles, sectors or career paths. Please use your application to demonstrate how you meet the criteria below:

• Strong understanding of audience engagement, segmentation, personalisation and website optimisation approaches, including the use of content strategy and digital experiences to improve performance
• Understanding of emerging search behaviours and answer engine optimisation (AEO), and how these can support audience reach, discoverability and channel performance.
• Strong stakeholder management skills and able to influence and engage at all levels, with the ability to build effective relationships and align priorities across teams and senior stakeholders
• Leadership and people development skills, with a track record of building high-performing teams and supporting colleagues to thrive and achieve their best work
• Experience…