Job specializations:
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Marketing / Advertising / PR
Job Description & How to Apply Below
Lead performance marketing strategy at Blacksmith Agency across PPC and SEO, with remote work available in the USA, Canada, or South Africa.
As Director of Performance Marketing, you lead the department and manage its PPC and SEO strategists. You own channel strategy, budget direction, standards, client results, and department delivery. This management seat requires agency experience across multifamily, B2B, and technical accounts.
Key Responsibilities:- Lead the PPC strategist and SEO strategist
- Set quality standards, reviews, and development expectations
- Own reporting accuracy, attribution, and GA4 accountability
- Diagnose account risks and direct recovery efforts
- Shape channel strategy, budgets, sales commitments, and hiring
- Seven or more years across paid media and SEO
- Experience managing specialists and performance-managing direct reports
- Working depth in Google Ads, GA4, Search Console, Meta, and Microsoft Ads
- Agency experience carrying many accounts simultaneously
- Experience owning client escalations and turning around an account
Own department delivery, client outcomes, channel strategy, and specialist leadership across Blacksmith Agency's PPC and SEO accounts.
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