Director of Performance Marketing

Lead performance marketing strategy at Blacksmith Agency across PPC and SEO, with remote work available in the USA, Canada, or South Africa.
As Director of Performance Marketing, you lead the department and manage its PPC and SEO strategists. You own channel strategy, budget direction, standards, client results, and department delivery. This management seat requires agency experience across multifamily, B2B, and technical accounts.

Key Responsibilities:

Lead the PPC strategist and SEO strategist
Set quality standards, reviews, and development expectations
Own reporting accuracy, attribution, and GA4 accountability
Diagnose account risks and direct recovery efforts
Shape channel strategy, budgets, sales commitments, and hiring
Requirements:
Seven or more years across paid media and SEO
Experience managing specialists and performance-managing direct reports
Working depth in Google Ads, GA4, Search Console, Meta, and Microsoft Ads
Agency experience carrying many accounts simultaneously
Experience owning client escalations and turning around an account
Own department delivery, client outcomes, channel strategy, and specialist leadership across Blacksmith Agency's PPC and SEO accounts.