Senior Manager, Media - XBOX

Position: Senior Manager, Paid Performance Media - XBOX
Job d:

Location:

United States, Washington, Redmond Salary: USD $106,400 - $203,600 per year

Employment type:

Full-Time Work site: 0 days / week in-office – remote

Role type:
Individual Contributor Travel:
Less than 25%
Profession:
Marketing Discipline:
Integrated Marketing Company:
Microsoft Overview The  XBOX Marketing & Sales team is at the heart of the Microsoft Gaming organization, comprised of a passionate team of marketers and innovators committed to pushing the boundaries of storytelling and technology. XBOX Media connects and engages with players at scale across our diverse portfolio of experiences, games, and screens through a variety of marketing engines. We pride ourselves on connecting our campaigns, stories, and diverse portfolio of games, devices, and consumer products to new and existing audiences, delivering material business impact and creating enduring brand meaning.

The Xbox Media team is seeking a Senior Manager, Paid Performance Media with performance media campaign planning and activation background. This person will contribute to the team’s success in delivering media investment excellence through strong background and experience in demand generation tactics; player acquisition; engagement; and monetization. This person also has strong attention to detail in evaluating media performance leveraging diagnostic KPIs and offline signals;

budgeting against cross-channel planning including programmatic, search, and social; and elevating insights, optimizations, and reporting through use of aggregate dashboards, MMM (Marketing Mix Modeling), and or other media models.

We are passionate about earning fans as well as building a culture centered on embracing a growth mindset, inspiring excellence, and encouraging teams and leaders to bring their best each day. XBOX Media is the destination for experienced, collaborative, and passionate marketing professionals seeking a rewarding career and the opportunity to engage with some of the brightest minds in the gaming industry.

Our team members embody our shared culture and values.

Candidates based in the Redmond/Puget Sound area are expected to work onsite four days per week. For candidates based in other approved locations, remote work may be considered based on location, business needs, and applicable workplace guidelines.

Responsibilities Strategy and planning across multiple channels in partnership with the Activation team that is built on goals and benchmarks from historical campaigns and other business baselines

Keeps paid media investment focused on measurable outcomes such as delivering on incremental audience growth; revenue impact; and or brand-lift.

Consistently incorporates A/B testing and other paid measurement levers to stress test investment impact to outcomes Monitor and gather media performance of key campaigns including Game Pass, XBOX, and Xbox Game Studios titles using Sprinklr, PowerBI, and native dashboards such as Google, Meta, Tik Tok, Amazon, Snapchat, Reddit, Skai, and more.

Understand key performance indicators for media and how they impact campaigns and goals

Competency and dedication to planning hygiene and fidelity including: budget tracking against working and non-working media; internal and external insertion or purchase orders; documentation of outcomes against goals; and tracking media-added value and savings.

Qualifications

Required Qualifications:

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.

Preferred Qualifications:

+8 years in…