Digital Marketing Manager; E-commerce Focus

Our client is seeking a strategic and results-driven Digital Marketing Manager with a strong focus on e-commerce to lead their online presence from Centurion, Gauteng, ZA . This is a fully remote position, offering the flexibility to work from anywhere while contributing to a significant brand's digital success. The ideal candidate will be an expert in developing and implementing comprehensive digital marketing strategies, with a proven ability to drive online sales, enhance customer engagement, and build brand loyalty through various digital channels.

You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, and content strategy, with a specific emphasis on optimizing the e-commerce customer journey. This role demands a data-driven mindset, excellent leadership skills, and a creative approach to navigating the evolving digital landscape. As a fully remote role, it requires a self-motivated individual who thrives in an independent work environment.

• Develop and execute a cutting-edge digital marketing strategy to drive e-commerce sales and online brand visibility.
• Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to achieve target ROI and CPA.
• Oversee SEO strategy to improve organic search rankings and drive qualified traffic to the website.
• Lead social media strategy, content creation, and community engagement efforts to foster a strong online community.
• Develop and manage email marketing campaigns, including segmentation, automation, and A/B testing.
• Analyze website traffic, conversion rates, and campaign performance using analytics tools (e.g., Google Analytics) and provide regular reports.
• Collaborate with the creative and content teams to develop engaging marketing materials.
• Stay abreast of the latest digital marketing trends, tools, and best practices, particularly in the e-commerce sector.
• Manage the digital marketing budget effectively and allocate resources for optimal performance.

• Master's degree in Marketing, Digital Media, or a related field (or equivalent practical experience).
• Minimum of 8 years of progressive experience in digital marketing, with at least 4 years in a management role focused on e-commerce.
• Demonstrated success in managing large-scale digital marketing campaigns across multiple channels.
• Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Meta Business Suite, Hub Spot, and email marketing platforms.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Excellent leadership, communication, and project management skills.
• Experience working in a fully remote setting is highly desirable.
• Deep understanding of the online retail customer journey and conversion optimization techniques.

• Highly competitive salary and bonus structure.
• Fully remote work arrangement, offering excellent work-life balance.
• Opportunities for significant career growth and leadership development.
• Allowance for home office setup and internet.
• Comprehensive health and wellness benefits.
• Access to continuous learning and development programs.
• Chance to shape the digital future of a prominent brand.