Marketing Communications Specialist — Campus Content & Engagement

Marketing Communications Specialist### Marketing Communications Specialist Apply:
Penn State University Park:
Full time:
Posted Today:
REQ #
** APPLICATION INSTRUCTIONS:*** ## CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.* ## CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
* ## If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.###
** Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.**###   
** POSITION SPECIFICS
** Transportation Services, a unit within Auxiliary and Business Services, is seeking to hire a Marketing Communications Specialist to aid with promotion of various transportation-related programs and initiatives. Reporting to the Special Projects Manager and working with senior marketing communications staff, this position will primarily provide marketing, communications, and customer service support for campus parking operations but will also support other Transportation Services operations, as needed, including campus transit, bike programs, fleet vehicle rentals, driver services, garage services, and campus and community ride sharing initiatives.

** Responsibilities include but are not limited to:
*** Contribute to the planning and execution of integrated marketing and communications strategies aligned with organizational goals and approved marketing plans
* Collaborate with internal stakeholders to identify communication needs, target audiences, and key messaging
* Assist in developing campaign timelines, deliverables, and performance metrics
* Research and translate complex subject matter into clear, engaging content for multiple platforms and audiences
* Produce and contribute to content including fact sheets, brochures, articles, newsletters, website copy, news and feature stories, customer correspondence, digital signage, and other internal or external communications; maintain adherence to organizational brand, editorial, and style guidelines
* Draft communications such as speaker remarks, announcements, and promotional messaging
* Edit and proofread publications including websites, advertisements, articles, brochures, and feature stories to ensure accuracy, clarity, and adherence to editorial standards
* Execute and coordinate the production of marketing and promotional materials across print, digital, social media, and emerging platforms
* Prepare creative briefs to guide concept development and creative expression
* Monitor the progress of tactical campaign implementation and communicate project status to management and partners
* Support website and digital content management, ensuring information is accurate, timely, and aligned with organizational branding
* Monitor news and media coverage relevant to programs or initiatives
* Track and analyze performance metrics for websites, email campaigns, social media, and digital marketing efforts
* Provide insights and recommendations based on analytics to improve campaign performance and audience engagement
* Develop event marketing materials and coordinate promotion across multiple channels
* Coordinate with external agencies, designers, printers, and other vendor partners to support campaign development and production
* Ensure deliverables meet project specifications, deadlines, and brand…