Job specializations:
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Marketing / Advertising / PR
Job Description & How to Apply Below
Lead organic social strategy remotely from Canada, combining SEO expertise with influencer marketing across Instagram, Tik Tok, and You Tube.
As Influencer and Social Media Lead, you will shape the brand’s digital presence across search engines and AI-powered discovery platforms. You will manage editorial planning, content optimization, creator relationships, and external partners. The role focuses on building visibility, trust, and lasting audience engagement within pet wellness.
Key Responsibilities:- Develop and optimize Instagram, Tik Tok, and You Tube strategies
- Manage integrated editorial calendars across organic channels
- Oversee influencer campaigns from selection through evaluation
- Coordinate agencies, creators, freelancers, and production partners
- Refine formats and distribution using performance insights
- Several years managing short-form, long-form, and evergreen content
- Strong SEO expertise beyond basic keyword research
- Understanding of GEO and AI Search visibility factors
- Experience leading content creators or social media professionals
- Excellent German communication and good English proficiency
Apply strategic leadership, SEO, influencer management, and content optimization to grow organic visibility for a pet wellness brand.
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