EGMarketo Specialist

Join Nortal for your next big adventure. We are seeking a Marketo Specialist to join our team.

• Say Goodbye to Micromanagement:
  
  Wechampionautonomy, open communication, and respect for diversity as our core values.
• Outcomes Over
  
  Hours:
  
  We believe in a work model focused on impact, providing you with the flexibility to balance your professional success with your personal well-being.
• Vibrant Community:
  
  Join our close-knit LATAM remote team and connect through tech talks, virtual coffee breaks, and team-building activities.
• Support from Day One:
  
  Our People Care team is here to support you throughout your journey, from wellness check-ins to professional growth.

• Competitive USD salary.
• 100% remote work:
  
  While you can work from anywhere, you’re always welcome to connect with teammates and grow your network at our coworking spaces across LATAM.
• Paidoff&national holidays:
  
  Takethetimeyouneedaccordingtoyourcountry’sregulationswhilereceivingyourfullsalary.
• Sick leave:
  
  Focus on your health without stress. Take the necessary time to recover and feel better.
• Annual credit:
  
  Spenditontheperksyoulovetoenhanceyourwork-life balance.
• Team-building activities:
  
  Join us for coffee breaks, tech talks, and after-work gatherings to bond with your Nortalfamily and feel part of our vibrant community.
• Birthday off:
  
  Enjoy an extra day off during your birthday week to celebrate in style with friends and family.

As a Marketo Spcialist you will be responsible for the end-to-end execution of Marketo campaigns, including list uploads, program setup, asset creation, QA, deployment, and reporting. Ensures SLA compliance, data accuracy, and proper synchronization with SFDC across multiple marketing channels (events, webinars, email, and digital programs).

• Manage full ticket lifecycle from assignment to completion, ensuring SLA adherence (48h–5 business days depending on request type).Maintain real-time tracking and stakeholder communication via
• Perform data preparation and hygiene (formatting, validation, removal of inconsistencies, and required field reconciliation).
• Build and execute Marketo programs by cloning templates, configuring tokens, and setting up smart campaigns.
• Create and configure assets (emails, landing pages, forms) and campaign logic (flows, triggers, wait steps, data updates).
• Execute audience segmentation using Smart Lists and suppression rules.
• Perform QA on all assets and configurations, including Marketo–SFDC synchronization validation.
• Troubleshoot discrepancies between Marketo and SFDC campaign data.
• Launch campaigns and generate performance reports (deliverability, opens, clicks).
• Ensure post-processing compliance, including PII cleanup.
• Support special projects and lead management processes (including catchall bucket handling and campaign creation).

• 4–5+ years of hands-on experience with Adobe Marketo Engage, managing end-to-end marketing campaign execution.
• 3+ years of experience building and managing Marketo programs, Smart Campaigns, Smart Lists, tokens, triggers, flows, and automation workflows.
• 3+ years of experience with Marketo–Salesforce (SFDC) integration, campaign synchronization, data validation, and troubleshooting.
• 3+ years of experience in marketing data management, including list uploads, data cleansing, segmentation, suppression rules, and database hygiene.
• 2+ years of experience executing multichannel campaigns in Marketo, including email marketing, webinars, events, landing pages, and forms.
• 2+ years of experience performing campaign QA, testing automation workflows, validating assets, and ensuring accurate campaign deployment.
• 2+ years of experience in Marketing Operations, managing multiple campaign requests, ticket workflows,…