Field Marketing Specialist – B2B Technology​/Channel Marketing

Location:

Remote (Position aligned with Spring, TX)

Pay Rate:
Up to $31.44 per hour

Initial Contract Duration: 11 months

Schedule:

Full-Time, Remote

Travel:
Up to 10% as needed

The Fountain Group is currently seeking a Field Marketing Specialist for a prominent client in the enterprise technology and IT solutions industry.

This position focuses on B2B technology marketing, demand generation, channel partner marketing, and sales-driven pipeline development. The ideal candidate will have experience developing and executing field marketing programs that generate leads, support sales teams, and drive revenue opportunities through strategic partnerships.

We are seeking a hands‑on marketing professional who can balance strategy, execution, analytics, and stakeholder management in a fast‑paced environment.

• Develop and execute B2B field marketing and demand generation programs designed to generate qualified leads and build sales pipeline.

• Partner closely with sales teams, channel partners, corporate marketing, and product marketing to align marketing initiatives with business objectives.

• Plan and execute channel partner marketing programs
  , including co‑marketing campaigns, partner events, and joint demand generation initiatives.

• Manage marketing campaigns and programs targeting enterprise technology buyers and IT decision‑makers.

• Develop and execute strategic events, webinars, customer engagement programs, and partner marketing activities.

• Build and maintain strong relationships with internal sales teams, external channel partners, and customer stakeholders.

• Manage Marketing Development Funds (MDF) and operating expense (OPEX) budgets
  , ensuring effective allocation and tracking.

• Create and manage customer and partner communications, including content development, contact databases, and campaign engagement.

• Track and analyze campaign performance, lead generation metrics, customer engagement, and marketing effectiveness.

• Identify opportunities to improve marketing programs, strengthen partner engagement, and increase pipeline contribution.

• Independently manage multiple projects, timelines, stakeholders, and changing business priorities.

• 3+ years of experience in B2B technology marketing
  , field marketing, channel marketing, partner marketing, or demand generation.

• Hands‑on experience executing marketing programs alongside sales teams and channel partners to generate pipeline.

• Experience developing and executing marketing campaigns, partner events, co‑marketing initiatives, or sales enablement programs.

• Strong understanding of enterprise technology, IT solutions, and the buying behaviors of B2B technology decision‑makers.

• Demonstrated success building relationships with sales, marketing, product, and external partner organizations.

• Ability to independently manage marketing strategy, campaign execution, project management, and performance reporting.

• Experience tracking marketing metrics, campaign engagement, lead generation, and program results.

• Strong organizational, communication, analytical, and stakeholder management skills.

• Ability to thrive in a fast‑paced environment with limited supervision and changing priorities.

• Ability to travel up to 10%.

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• Experience managing Marketing Development Funds (MDF) and partner marketing budgets.

• Background in enterprise IT, networking, infrastructure, cybersecurity, cloud technology, or related B2B technology industries.

• Familiarity with federal government markets, public sector technology buyers, or federal IT marketing
  .

• Experience with channel partner ecosystems, technology resellers, distributors, or strategic alliances.

• Demonstrated success…