Head of Strategy & Planning; Remote CAD

We’re looking for an Associate Director, Integrated Strategic Planning dedicated to Performance Marketing to connect business goals, audience insights, brand positioning, and channel strategy into a clear plan for growth. This is not a channel-by-channel planning role. You’ll wear two different "hats": uncovering the insight that gives a brand a meaningful advantage and leading the translation of that insight into an integrated performance marketing plan that teams can execute and measure.

You’ll lead strategic planning for Performance Marketing engagements, aligning paid media, performance creative, landing page experiences, analytics, and client business outcomes around a shared understanding of the customer and the business opportunity. You’ll turn complex inputs into focused briefs, fully connected conversion journeys, and actionable recommendations. Your job is to ensure its channels and teams work toward shared business outcomes.

• Lead research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics.
• Synthesize customer interviews, market research, search behavior, and campaign data into insights that shape strategy.
• Map the B2B buying journey, identifying decision points, barriers, and opportunities to influence consideration and conversion.
• Turn research into a clear strategic point of view — not just a collection of observations.

• Lead integrated strategic planning within Performance Marketing, connecting audience insight, messaging, paid media, performance creative, and conversion experiences to client growth objectives.
• Define the audience, positioning, messaging priorities, channel roles, and sequencing needed to meet client business goals.
• Partner with paid media, design, copy, landing page, and analytics specialists to define coordinated performance marketing plans across paid search, paid social, display, and video.
• Apply Discoverability OS™ principles within Performance Marketing, aligning audience targeting, messaging, and conversion experiences with the decision points that matter to the client's ideal customers.

• Write focused strategic and creative briefs that clarify the business challenge, audience insight, value proposition, and desired response.
• Partner with performance design, copy, paid media, and landing page teams to turn strategy into compelling creative and connected conversion experiences.
• Facilitate planning workshops and working sessions that align stakeholders around one direction.
• Evaluate concepts and plans against the brief, keeping work grounded in audience needs and business outcomes.

• Own the strategic planning direction for assigned Performance Marketing engagements, partnering with client success and channel leads to clarify objectives, challenge assumptions, and prioritize opportunities.
• Present research, strategic recommendations, and integrated plans in language clients and senior stakeholders can act on.
• Lead the strategic narrative for Performance Marketing pitches and account expansion opportunities, grounding recommendations in audience insight and evidence.
• Build alignment across Performance Marketing teams and clients, documenting decisions and explaining the trade-offs behind the plan.

• Translate business objectives into a measurement framework with shared goals, channel-specific indicators, and clear learning priorities.
• Partner with analytics and paid media teams to interpret performance across engagement, conversion, lead quality, pipeline, and revenue where data is available.
• Develop test-and-learn plans that…