Director, Ambassador Program + Events
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Marketing / Advertising / PR
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Sales
Job Description & How to Apply Below
Position Overview
As the Director of Ambassador Program and Events, you will lead two of Indagare's most visible community channels: our Ambassador Program and our member events. You will own the strategy, revenue, and experience behind the moments where Indagare's community comes together, from a growing network of Ambassadors who sell and host on our behalf to the events that bring members, partners, and our team into the same room.
You will also serve as a powerful brand representative across these functions, and represent Indagare as a host on Indagare Journeys and the lead at member and partner events. You will set direction, build the infrastructure to scale, and operate in-person activations ranging from Ambassador incentive trips, member events through to hosting our Indagare Journeys. This role is an integral part of the company's growth, revenue, and brand strategy.
You will report to the VP of Sales and Membership. This is a fully remote position.
What You'll Do Ambassador Program- Program strategy and growth:
Support the strategy, revenue goals, and budget for the Ambassador Program. Lead its growth from 12 to approximately 20-22 Ambassadors, building the infrastructure to support that scale while keeping Ambassadors a valuable source of business insight and member feedback. - Recruitment and development:
Lead recruitment, onboarding, and training for each incoming Ambassador class, and manage the full roster end to end, including performance standards and renewals. - Sales leadership:
Lead the Ambassador sales function across Membership, Insider Journeys, and bookings. Set goals with those teams, track performance, coach Ambassadors and the Ambassador team and act on opportunities to drive revenue. - Engagement and community:
Set the agenda for a weekly all-Ambassador meeting covering business development, Membership and product updates, Insider Journeys, destination insights, technology, partnerships, and content. Ensure every Ambassador has regular 1:1 support, directly or through your team. - Ambassador travel:
Oversee 4+ Ambassador trips each year, supporting the Ambassador manager with everything from itinerary development and logistics to hosting groups on the ground, as a core driver of engagement and retention. - Content and incentives:
Partner with the Content team to turn Ambassador trips and expertise into site content. Own the points-allocation system, the Travel Budget program, and other incentives that reward top performers.
- Events strategy:
Own Indagare's events calendar and strategy, deciding which events we host, where, and why, with clear goals for member acquisition, retention, Journeys sales, founder profile and brand visibility. - Member and prospect events:
Plan and produce member events across key markets, from intimate dinners and destination talks to larger signature gatherings, delivering the level of polish our members expect. - Partner events:
Work with hotel, destination, and brand partners to co-host events that create value for members and strengthen partner relationships. - Ambassador-hosted events:
Equip Ambassadors to host events in their own communities, with playbooks, budgets, and support that turn local gatherings into new members and bookings. - Budget and measurement:
Partner with Finance to manage the events budget, and report on results, including attendance, cost per event, leads generated, and revenue influenced. - Attend events and support our senior leadership team on the ground as needed for event campaigns such as founder book release.
- Team management:
Lead and develop a small team supporting the Ambassador Program and events team, including the program manager, and grow the team as…
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