Event Marketing Manager; Sports & Entertainment

About the Role Our client, a dynamic agency specializing in
** Leisure & Sports
** event promotion, is seeking a creative and results-driven
** Event Marketing Manager
** to join their team in
** East London, Eastern Cape**. This role is responsible for developing and executing comprehensive marketing strategies for a variety of sporting and entertainment events. The ideal candidate will have a passion for events, a strong understanding of digital and traditional marketing channels, and a proven ability to drive attendance and engagement. This is an exciting opportunity to shape the success of significant events within the
** East London
** region and beyond.

• Develop and implement integrated marketing plans for assigned events, including advertising, social media, public relations, and content marketing.
• Manage event branding and messaging, ensuring consistency across all promotional materials.
• Oversee digital marketing campaigns, including SEM, social media advertising, email marketing, and influencer collaborations.
• Coordinate with external agencies and vendors, such as graphic designers, printers, and media buyers.
• Develop and manage event websites and social media pages, ensuring timely updates and engaging content.
• Track and analyze campaign performance, providing regular reports on key metrics (e.g., ticket sales, website traffic, social engagement).
• Manage event marketing budgets, ensuring cost-effective execution of campaigns.
• Collaborate with event organizers, sponsors, and partners to maximize promotional opportunities.
• Conduct market research to identify target audiences and optimal marketing channels for events in
  ** East London**.
• Stay abreast of industry trends and best practices in event marketing and sports promotion.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in event marketing, preferably within the sports or entertainment industry.
• Proven experience in developing and executing successful marketing campaigns across various channels.
• Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
• Excellent written and verbal communication skills.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Creative thinker with a passion for events and the
  ** Leisure & Sports
  ** industry.
• Ability to work effectively both independently and as part of a team.
• Flexibility to work occasional evenings and weekends as required during event periods.
• Proficiency in Microsoft Office Suite and marketing automation tools.

• Our client offers a competitive salary, commensurate with your experience and marketing expertise within the
  ** Leisure & Sports
  ** sector.
• This
  ** Hybrid
  * * role offers a blend of office-based and remote work, providing flexibility.
• You will have the opportunity to work on exciting and high-profile events, gain valuable experience in event marketing, and contribute to the vibrant
  ** East London
  ** event scene.
• Professional development opportunities are also available.
• This role is based in
  ** East London**,
  ** Eastern Cape**,
  ** ZA**.