Senior Digital PR Specialist

Our client, a rapidly growing e-commerce platform based in Pretoria, Gauteng, ZA, is looking for a Senior Digital PR Specialist to join their dynamic marketing team. This fully remote position offers an exciting opportunity to drive online visibility, manage digital brand reputation, and execute innovative digital PR strategies. You will be responsible for developing and implementing campaigns that enhance our client's online presence, attract organic traffic, and build valuable backlinks.

This role requires a deep understanding of SEO, content marketing, and social media, combined with strong media outreach skills in the digital space. You will work closely with content creators, SEO specialists, and marketing managers to achieve ambitious growth targets. As a remote-first organization, we champion flexible working arrangements and a results-oriented culture. This is your chance to shape the digital footprint of a leading online brand and contribute significantly to its success from anywhere.

We are passionate about leveraging digital channels to connect with our audience and drive measurable results. The successful candidate will be a forward-thinking individual with a proven ability to thrive in a virtual environment. We are committed to fostering a culture of innovation and continuous improvement in all our digital endeavors.

• Develop and execute comprehensive digital PR strategies to increase online visibility, brand awareness, and organic search rankings.
• Identify and build relationships with relevant online publications, bloggers, influencers, and webmasters.
• Create compelling digital content, including press releases, blog posts, infographics, and social media updates, optimized for online engagement and SEO.
• Manage outreach campaigns to secure high-quality backlinks and online mentions.
• Monitor online conversations, identify trends, and proactively engage with online communities.
• Analyze campaign performance using tools like Google Analytics, SEMrush, and social media analytics, providing actionable insights.
• Collaborate with the SEO team to ensure alignment between digital PR efforts and search engine optimization goals.
• Manage and mitigate online reputation issues, responding effectively to feedback and reviews.
• Stay up-to-date with the latest trends in digital marketing, SEO, and public relations.
• Plan and manage digital press kits and online media resources.

• A minimum of 4 years of experience in digital PR, online marketing, SEO, or content marketing.
• Proven success in developing and implementing digital PR campaigns that drive traffic and backlinks.
• Strong understanding of SEO principles and how they relate to digital PR strategies.
• Excellent written and verbal communication skills, with the ability to craft engaging online content.
• Experience in building relationships with online journalists, bloggers, and influencers.
• Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) and social media management platforms.
• Ability to analyze data and translate insights into actionable strategies.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Demonstrated ability to work effectively in a remote, self-directed environment.
• Experience in e-commerce or tech industries is a plus.

• Competitive annual salary of R.
• Fully remote work arrangement offering ultimate flexibility.
• Comprehensive medical and dental coverage.
• Performance-based bonuses and profit sharing.
• Opportunities for professional growth and certifications in digital marketing.
• A vibrant and innovative online work culture.
• Generous paid time off and company holidays.
• Home office stipend to enhance your workspace.