Remote Lead Digital Marketing Strategist - Beauty

Our client, a leading name in the beauty and wellness industry, is seeking a highly accomplished and visionary Lead Digital Marketing Strategist to spearhead their online presence and growth initiatives. This is a fully remote, first-class opportunity for a seasoned marketing professional to drive innovative digital campaigns from concept to execution. You will be responsible for shaping the overarching digital marketing strategy, optimizing customer acquisition funnels, and enhancing brand visibility across all digital platforms.

The ideal candidate possesses a deep understanding of the beauty consumer landscape, a proven track record in developing and managing successful multi-channel digital marketing campaigns, and exceptional leadership capabilities. Working remotely, you will collaborate with cross-functional teams, leverage data analytics to inform strategic decisions, and stay at the forefront of digital marketing trends. This role demands a strategic thinker with a passion for the beauty industry and a commitment to delivering measurable results in a dynamic, online-first environment.

Join us in revolutionizing how we connect with our audience and drive engagement in the exciting world of beauty and wellness.

• Develop and execute comprehensive digital marketing strategies aligned with business objectives, focusing on the beauty and wellness market.
• Oversee all aspects of digital marketing, including SEO, SEM, content marketing, social media marketing, email marketing, and affiliate marketing.
• Manage and optimize paid advertising campaigns across various platforms (Google Ads, social media ads) to maximize ROI.
• Lead the creation and curation of compelling, brand-consistent content across all digital channels.
• Analyze digital marketing performance data, generating regular reports and actionable insights for continuous improvement.
• Identify new digital marketing opportunities and emerging trends relevant to the beauty industry.
• Collaborate with product development, sales, and creative teams to ensure integrated marketing efforts.
• Manage the digital marketing budget effectively, allocating resources to achieve key performance indicators.
• Mentor and guide junior marketing team members, fostering a culture of innovation and high performance.
• Conduct market research and competitive analysis to identify strategic advantages.

• Bachelor's degree in Marketing, Business, Communications, or a related field;
  Master's degree preferred.
• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Demonstrated expertise in managing large-scale digital marketing campaigns, particularly within the consumer goods or beauty sector.
• Proven success in driving significant growth in website traffic, lead generation, and online sales through data-driven strategies.
• Advanced proficiency in SEO, SEM, Google Analytics, CRM systems, and marketing automation platforms.
• Exceptional analytical, strategic thinking, and problem-solving skills.
• Strong leadership, communication, and interpersonal skills, with the ability to thrive in a remote team setting.
• A passion for and deep understanding of the beauty and wellness industry is crucial.
• Experience with e-commerce platforms and strategies is highly desirable.
• Ability to manage multiple projects simultaneously and meet tight deadlines.

• Highly competitive annual salary of R , commensurate with experience.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunity to lead digital strategy for a well-established beauty brand.
• Comprehensive health and wellness benefits package.
• Generous paid time off and holiday leave.
• Professional development opportunities, including access to industry conferences and training.
• Be part of an innovative and collaborative team focused on driving growth in the online beauty space.
• Contribute directly to the success of a leading brand from anywhere in the world.