VP, UHC & Individual Marketing

At United Healthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us in making healthcare work better for everyone through people-led, responsible AI while Caring.

Connecting. Growing together.

The SVP, UHC Employer & Individual (Commercial) Marketing will set and lead the enterprise-wide Employer & Individual marketing strategy for United Healthcare, with accountability for Employer, Individual & Specialty Product, Surest, Member, Local Markets, Small Business, Large Accounts, National Accounts, UMR, UHOone, and USHealth Group. This executive will lead and deploy B2B and B2C marketing to accelerate growth, strengthen market differentiation, deepen customer and member engagement, and increase the value delivered across the Employer & Individual portfolio.

B2B (Business-to-Business):
Establish and activate a unified Employer & Individual strategy that strengthens UHC's value proposition, relevance, and preference with employers, consultants, brokers, benefits leaders, and other purchase decision-makers across Local, Large, and National Accounts.

B2C (Business-to-Consumer):
Lead product and member marketing that connects consumers and members to differentiated UHC Individual and Surest solutions, improves understanding and engagement, and supports better experiences, outcomes, retention, and advocacy.

This leader will serve as UHC's senior Employer & Individual marketing strategist, translating business, growth, product, and market priorities into compelling customer and member value propositions. The role will integrate portfolio strategy, product marketing, audience segmentation, go-to-market planning, sales enablement, member engagement, campaigns, market activation, and performance measurement across Employer & Individual audiences, channels, and businesses.

The SVP will partner closely with the UHC CMO, UHC business presidents, Employer & Individual Growth, Sales, Product, Surest, Market, Account Management, Experience, Operations, Clinical, Marketing, Communications, Finance, and United Health Group enterprise partners. The leader will establish an integrated operating model, governance, and shared standards that enable enterprise consistency while supporting the distinct needs of all E&I business lines and products.

The successful leader will have a proven track record of building enterprise marketing strategies in highly regulated, matrixed organizations. They will combine strategic marketing, product and portfolio expertise, customer and member insight, AI and agentic capabilities and fluency, disciplined go-to-market execution, and measurable performance management to accelerate growth, retention, engagement, and long-term enterprise value.

The senior leader will report to the UHC Chief Marketing Officer and serve as a member of the UHC Marketing senior leadership team.

You’ll enjoy the flexibility to work remotely
* from anywhere within the U.S. as you take on some tough challenges.

• Set the UHC enterprise Employer & Individual marketing vision, strategy, segmentation, positioning, and multi-year roadmap, aligned to growth, product, member, market, and financial priorities

• Own the integrated B2B and B2C marketing strategy across Product, Surest, Member, Local Markets, Large Accounts, and National Accounts

• Develop differentiated enterprise and segment-specific value propositions for employers, consultants, brokers, buyers, consumers, and members, supported by credible proof and outcomes

• Lead product marketing across the Employer & Individual portfolio, including product positioning, commercialization, launch, adoption, lifecycle management, and portfolio optimization

• Lead the Surest marketing strategy, positioning the business for growth and integrating its differentiated value proposition across employer, consultant, broker, consumer, and member audiences

• Own the enterprise member marketing strategy, including onboarding, education, engagement, activation, retention, and advocacy across the Employer & Individual member journey

• Establish the marketing strategy and activation model for Local Markets, balancing enterprise consistency with market-specific growth priorities, competitive dynamics, and community relevance

• Lead…