Senior Manager, Creative Strategy – Casino; Remote

Leeds, England, United Kingdom;
London, England, United Kingdom;
Manchester, England, United Kingdom

Fanatics is a leading global sports platform redefining how fans connect with the teams, players and moments they love. Our businesses
- Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Advertising, Fanatics Markets and Fanatics Studios - maximize the presence and reach for hundreds of partners globally and create a one-stop experience that allows fans to buy, bet, collect, and earn, while engaging with sports in deeper, more immersive ways. This includes licensed fan gear and lifestyle products, sports book and iGaming, physical and digital trading cards, live events, premium sports entertainment content, credit card offerings and more.

Together, they form a powerful, integrated ecosystem - connected by the Fanatics ONE loyalty program and Fan Cash, the currency of sport - delivering personalized experiences to over 100 million fans worldwide. Fanatics holds partnerships with over 900 sports properties, from professional leagues and players' associations to teams, colleges and retail partners; over 7,000 athletes and celebrities; and over 2,000 retail locations, including all Lids stores.

Backed by a team of more than 22,000 employees, Fanatics is committed to relentlessly enhancing the fan experience.

Primary Focus:

As Senior Manager, Performance Creative Strategy at Fanatics Betting & Gaming (FBG), you are responsible for defining the strategic priorities, audience opportunities and learning agenda that shape Fanatics Casino performance creative. You'll uncover the hooks, angles and player insights most likely to resonate, translate them into clear, inspiring briefs for the internal creative team, and track performance to understand what works and why.

This role is the strategic link between player insight, creative development and performance results, ensuring the right problems are being solved and that learnings continuously inform future briefs across acquisition, engagement and retention.

This position reports directly to the Senior Director, Performance Creative & GTM, and manages one Associate, Performance Creative.

• Own the Casino performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle, aligned with business priorities, audience insight and brand positioning.
• Build and evolve the Casino creative variation framework, mapping hooks, angles, reasons to believe, formats and offers to audience and funnel stage.
• Translate business objectives and player insight into clear, inspiring briefs for the internal creative agency, including scripts, hook variations and iteration briefs on winning concepts.
• Own the Casino testing agenda, defining what we want to learn, how we measure a win, and which tests run each month.
• Drive a high-velocity testing program across hooks, openers, formats, offers and creators, continuously improving hit rate and speed to learning.
• Partner with Media and Analytics to track creative performance, identify winners and fatigue early, and apply learnings to the next round of briefs.
• Write concise test readouts and maintain a living library of what works for Casino players.
• Identify and define the performance territories, audience tensions and messaging opportunities to support creative briefs
• Embed performance requirements into brand and full-funnel campaign briefs from the outset (in collaboration with integrated marketing and media), ensuring channel, audience, format and measurement needs are clear before creative development begins. Partner with the Casino Creative Studio to translate those…