Acquisition Marketing Manager

Help the next million members find a gym where they belong.

Team:
Franchise Marketing

Reports to:

Associate Director, Acquisition Marketing

Location:

New York City, hybrid, three days per week at HQ near Grand Central

Travel:
Up to 25%

Salary:
Range: $75,000 to $85,000, plus a discretionary bonus. Exact salary depends on experience and targets up to the mid-point.

As Acquisition Marketing Manager, you support growing brand awareness and consideration amongst Crunch’s target audience. You run initiatives that put Crunch in front of the right people at the right moment: national media, promotions, and creative campaigns. You turn performance data and consumer insight into clear recommendations, and you help build the marketing systems that make franchisees successful. Your work is measured in leads, conversion, and LTV:

CAC, so you will see exactly what moves the business.

• Performance, insights, and optimization. Own reporting across awareness, consideration, leads, and membership conversion, then turn it into recommendations can act on. Monitor industry and competitive trends, promotions, and creative, analyzing consumer and market insights to identify marketing opportunities.
• Test and learn. Build the testing agenda across media, creative, and promotions, and scale what works.
• National media. Support monthly planning and execution with our media agency partners, tracking deliverables, timelines, and budgets.
• Creative and promotions. Take campaigns from brief to launch across email, SMS, push, digital, signage, and franchise communications.
• Quarterly plans. Help shape and deliver the marketing plan each quarter, with calendars and trackers that keep everyone aligned.
• Scale. Find ways to run national execution better, and document what you learn so the whole network benefits.

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 3+ years in marketing, digital marketing, advertising, media, or account management. Franchise or multi-unit experience is a plus
• Comfort with email and digital advertising platforms, plus Word, Excel, PowerPoint, and Tableau. Hub Spot, Segment CDP, GTM, and GA4 are a plus
• A working knowledge of media planning, funnel metrics, and efficiency measures like LTV:
  
  CAC
• Strong organization, a solution-oriented mindset, and the ability to keep several projects and deadlines moving at once
• Clear writing and confident presenting, and the ability to collaborate across teams

Crunch is a fast-growing brand serving 4 million members, built on a No Judgments philosophy and a belief that serious fitness should be fun. You will work close to leadership, learn how a franchise network really runs, and have room to grow as the brand does.

• Generous, flexible paid time off
• 401(k) plan with discretionary matching opportunities
• Comprehensive medical, dental, and vision benefits
• Health savings and flexible spending accounts
• Basic life and AD&D insurance, plus short- and long-term disability coverage
• Employee Assistance Plan with confidential counseling and support
• Education assistance program
• Free Crunch gym membership at all our clubs nationwide
• Milestone Anniversary Recognition program

Crunch is an equal opportunity employer. We do not discriminate against or favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status, or any other basis protected by federal, state, or local law. We make reasonable accommodations for known physical or mental limitations of otherwise qualified applicants with a disability, unless doing so would impose an undue hardship.

Flexible work from home options available.