Franchise Marketing Manager

Location:

Cambridge, UK– This position offers flexible working options, including predominantly remote work. Applicants are preferably based (or willing to relocate) within a comfortable commuting distance of our office to attend onsite as required.

Ready to turn some of gaming's most passionate moments into marketing that players love?

Every Rune Fest, merchandise drop and brand partnership needs someone who can take a great product and make sure the world hears about it. As our Franchise Marketing Manager, that someone is you. You will be the hands‑on marketer for Fandom (our merchandise, live events and partnerships) and for the franchise‑wide moments that no single game owns, from cross‑game partnerships to big community events.

This is not a games marketing role. It is a chance to build marketing from the ground up for one of gaming's most dedicated communities, as our merchandise ranges grow, our live events get bigger after our biggest Rune Fest yet, and new brand and transmedia partnerships take shape. You will write the copy, shape the positioning, brief the creative and see every campaign through, working alongside the teams behind the products.

• Own the marketing for Fandom and franchise‑wide moments, turning every merch drop, live event and partnership into a campaign that runs on time and lands with the community.
• Write product descriptions, promotional copy and ad copy for our merchandise store, so every product launches with clear positioning that speaks to the players it is made for.
• Interpret each product, audience and price point to shape the message yourself, taking your ideas to the team and refining them, rather than waiting for a finished brief.
• Plan and deliver store promotions in step with the trading calendar, driving traffic and sales for drops, bundles and launches.
• Lead marketing support for flagship live events such as Rune Fest, briefing Creative Services on trailers, banners, landing pages and on‑site signage and delivering everything to deadline.
• Work with our Partnerships team to deliver marketing for brand collaborations, sponsor ships and licensee activity that brings our IP to new audiences.
• Build and maintain a rolling marketing calendar across merchandise, events and partnerships that fits our game roadmaps, so nothing falls between the cracks.
• Use audience insight and performance data to shape plans and report back on what worked, while pulling together inputs from Community, Social, Product Marketing and each game marketing team into one cross‑channel plan.

• Proven hands‑on marketing execution, including planning, briefing, writing and running campaigns end to end rather than supporting someone else's plan.
• Demonstrable commercial copywriting for ecommerce or product launches.
• Experience briefing creative teams or agencies to deliver assets on time and on budget, including for product launches and live events.
• Working knowledge of ecommerce promotional mechanics such as drops, bundles and launch sequencing.
• Practical experience using audience insight and performance data to shape plans and report on results, and recognising where insight is missing.
• Experience marketing licensed product, sponsor ships or creator partnerships is a strong advantage.
• A track record of managing a busy rolling calendar and collaborating across teams, with a genuine understanding of passionate fan communities, ideally from games or a highly loved entertainment brand.

When you join Jagex you can look forward to a generous Perks & Benefits package including:

• Private Healthcare, including Dental Plan.
• Discretionary annual performance bonus.
• Minimum 6% Pension contributions.
• Life Insurance.
• Enhanced family leave policies from day 1.
• Flexible…