Vice President , Growth Marketing ('Marketing Manager' level

HSBC Innovation Banking is the power behind the UK’s forward-thinkers, future-makers, and leap-takers, helping them ignite the bold ideas that reshape our world. We offer flexible banking solutions for start-ups, scale-ups, growth businesses, investors and those working towards IPO typically within the technology and life science sectors.

Our Commercial Office spans a number of areas including Marketing, Product Management, Product Sales & Implementation, Proposition & Pricing, Client Experience, Strategy & Insights and Innovation Global Markets Teams. Collectively their role is to ensure we deliver the right products to our clients at the right time and deliver communications with our customers in a way that is meaningful to them.

Reporting directly into the Head of Marketing, this broad and multifaceted role provides direct marketing support to Relationship Banking, covering specific client segments, as well as supporting the Brand and Campaign Manager with 'top of funnel' activities including advertising and brand management.

Working closely with Relationship Banking, you will own and execute marketing plans for specific client segments, including the planning, development and delivery of marketing communications, content and collateral, ensuring marketing activities and outcomes are aligned to overall commercial objectives.

You will work closely with channel owners including events, PR and social media, and web to deliver your content, collateral, and communications to the right audience at the right time.

You will also be focused on brand and advertising activities, supporting the Brand and Campaign Manager in the execution of advertising campaigns, to help build awareness and consideration.

• Experience in growth marketing, marketing communications and/or brand marketing roles
• Expertise in planning, developing and delivering excellent client communications and marketing campaigns
• Outstanding written and verbal communication skills
• Ability to thrive in a fast paced, execution-oriented, 'scale-up' environment
• Excellent project management and organisation skills to effectively manage multiple, concurrent initiatives
• Ability to work across a wide set of stakeholders to both understand and influence
• Good knowledge of the innovation ecosystem with an ability to understand client needs and translate into client-centric language
• Experience in delivering digital communications through web, marketing automation, etc

Our home office in Finsbury Square, London. We offer hybrid working to our employees, so you can flex between home and the office, with a current requirement to be in the office 2 days per week.

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces — no matter their gender, ethnicity, disability, religion, sexual orientation, socio-economic background or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best.

We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role.

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